Campaign Operator

Job description

Accenture solves our clients' toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. We partner with more than three-quarters of the Fortune Global 500, driving innovation to improve the way the world works and lives. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding new digital world.

Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.

The Marketing Services Operator will support the Technology Lead in designing, building, and testing campaigns in the client's marketing automation tool. The Campaign Operator will leverage the Technical Lead for expertise related to the tool and across campaign operations. The Operator will be responsible for peer reviews and testing campaigns built by other team members.

Key Responsibilities

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Supports on-shore and off-shore Campaign Execution Leads and Technology Leads

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Responsible for understanding business requirements documents (BRD) and testing campaigns

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Provides support in peer reviewing and testing campaigns built by other team members

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Supports the Campaign Technology Lead in Management Tool application update, as needed

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Provides support in issue analysis, escalation, and resolution, as needed

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Supports improvement projects related to the Management Tool and processes

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Responsible for adhering to client and Marketing Services processes and best practices

Desired profile

Qualifications :

Required Experience


Basic Qualifications:

·  2-3 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client
·  Bachelor's Degree required
·  Strong technical background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
·  Understanding of leading practices in email marketing
·  Data Base creation and maintenance
·  HTML 4.0 and CSS for Emails
·  Responsive Email Development for IOs and Android
·  Knowledge about A/B testing implementation for campaign deployment
·  Most popular email clients scope content troubleshooting
·  Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
·  Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
·  Understanding of marketing operations, processes, business requirements
·  Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
·  Strong written and verbal communication skills

Preferred Qualifications:

·  Knowledge in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
·  Experience and knowledge about campaign workflows and process.
·  Responsive email development, dynamic content creation and template update.
·  Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services