Boomerang - Content Strategist

Job description

Organization : Accenture Digital

Location: Florham Park, NJ

Travel: Required

Level: 8

Career Track: Client Delivery & Operations

Recruiter:

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.

Boomerang brings digital transformation to the life sciences industry through insight-backed creative solutions that enhance engagement with key target audiences and a focus on delivering measurable business value for our clients. Boomerang, as of December 2015, is now part of Accenture.

People in our Client Delivery & Operations career track drive delivery and capability excellence through the design, development and/or delivery of a solution, service, capability or offering. They grow into delivery-focused roles, and can progress within their current role, laterally or upward.

Content Strategist job description:

Boomerang Pharmaceutical Communications part of Accenture Interactive is an international digital agency located in Basel, Dublin, Florham Park, Pune, Mumbai that deliver since1997 global and market-based digital initiatives for some of the leading pharmaceutical companies and brands worldwide. We marry the art of creativity with the rigor of science to produce outstanding digital Experiences for life science clients.

Core Duties & Responsibilities:

• Define and execute content strategy based on business objectives and customer needs

• Implement SEO best practices

• Manage and ensure that content is timely, relevant, accurate, and positively reflects the brand

• Keep up-to-date with best practices in writing for the web, web usability and business/industry trends

• Generate content strategy and new content development appropriate for the brand requirements

• Inform site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, news blogs, tool applications and more

• Perform or oversee qualitative/quantitative content auditing, gap analysis, analytics research, keyword and search findings, competitive assessments, market research, user and stakeholder interviews

• Define information architecture, navigation and taxonomy, user flows, metadata strategies, content matrix recommendations.

• Define key messages based on clinical study and product information

• Creates new content and engaging users across multiple digital channels (e.g. email, web, mobile app, blog, social media, and more

• Identifies KPIs and measure content effectiveness and refine strategy.

• Builds and manages the digital content roadmap, content calendar, documents, and reports.

• Creates and manages editorial guidelines for digital content.

• Performs content audits and design and document content models to develop modular, future-proofed content.

• Develops advance strategies to maximize content and its distribution across a variety of digital channels.

• Works seamlessly with all business units to educate and deliver content strategy within sound marketing standards and best practices.

• Creates and maintains detailed documentation on findings, recommendations, practices and processes.

• Create and manage a network of external creative and medical copywriters.

• Liaise with the eMarketing team to ensure that content is strategy is taking in line with SEO best practices

New business: 20%

• Provide Content consulting on pitches, workshops and other new business projects as required, thus ensuring a strategic approach

• Work closely with, and be available to, the respective business development teams in pursuing new business leads and converting client briefs into booked projects

• Support the business development team with strategic input, client meetings, presentations and proposal writing

• Own the storyline and content creation for strategy-focused pitch and new business presentations

Desired profile

Qualifications :

BASIC QUALIFICATIONS:

• Bachelor's degree in advertising, marketing, communications, or a related field
• Minimum of 7 years of experience deploying content for online or other digital media to include:
• Experience in Life Sciences or related
• Ability to write and revise content that inspires and incites action
• Excellent oral and written communication skills
• Expertise and in-depth knowledge of content marketing activities, SEO/SEM, editorial planning, audience profiling
• Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
• Strong analytical and planning abilities ensuring attention to detail.
• Experience in managing complex, large-scale project teams with multiple stakeholders
• Willingness to travel on an ad-hoc basis, up to 30%

Professional Qualifications:
• Empathetic, you center your approach on human insight, and an understanding on how to apply this to your writing for the audience
• You are a simplifier: you master the art of making the complex seems clear and easy to understand
• You are exo-energetic: resilient and positive, you feed the beast with your enthusiasm and dynamism.

Permanent Transfer Requirements:
When applying to an open internal position, all employees must meet the Permanent Transfers Requirements in Policy 500 Permanent Position and Career Model Transfers. A summary of the employee requirements are listed below. See the policy for full information (link to policy is highlighted below.)


• Employees must meet the requirements for the position, including the minimum and/or basic qualifications and performance requirements (Consistent With or higher rating as their most recent performance rating).

• Employees are expected to be in their current position for a minimum of 12 months before applying to a new position. If considering a cross-border position, please pay particular attention to the visa and/or work permit requirements. In most cases, employees must already possess the appropriate work authorization for the country where the position is located.

• Employees participating in a group program for temporary international transfers, including those in the Global Careers Program (GCP), who are interested in applying to a posted internal position outside of their home location, need to comply with Policy 750 International Temporary Transfers for Groups (link to policy is highlighted below).

• Employees applying concurrently for more than one position must make the recruiter aware of the other applications during their first interview.

Policy 500 Permanent Position and Career Model Transfers
Policy 750 International Temporary Transfers for Groups

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities

Equal Employment Opportunity:

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.