Accenture Digital - Marketing Strategic Planner, Manager - Chicago

Job description

Digital is changing everything . Yet with so much change, the digital age is still young with significant opportunities to seize. At Accenture Digital, you'll be at the forefront helping clients re-imagine how they serve their connected customers and operate always-on enterprises. As a digital disrupter, you'll recreate and redefine business to generate lasting competitive advantage for some of the world's most respected companies. Become an integral part of a forward-looking digital community with the credibility, expertise, and insight that clients depend on.

Accenture Interactive
Accenture Digital is powered by three practices –Analytics, Interactive, and Mobility. As part of our Interactive practice, you'll help businesses grow in entirely new ways. You'll drive revenues, increase efficiencies and reduce costs. All while enhancing a little thing called brand equity.
There are few guarantees in life, but we can promise an exciting career for those that are up to the digital challenge. If you want to make a real difference in the digital world, then you want to be on our Interactive team. Visit our home page: www.accenture.com/accentureinteractive .

Job Summary:
As a lead in Marketing Strategy and Planning, this role will be focused on crafting integrated marketing strategies and orchestrating plans that drive business outcomes for our clients. Oversee a wide range of marketing activities including research, marketing planning and development, creative brief development, cross-channel creative execution, key performance objective reporting and client relationship management. Will involve strategic engagement with clients to provide high level marketing recommendations, understanding both industry best practices and client business objectives.
By understand and driving marketing business outcomes, this role would also be a key player in driving and integrating related Accenture Interactive business activity, particularly in marketing operations, data and analytics, content, experience, and commerce/web.

Key Responsibilities:
· Developing digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy.
· Gathering and analyzing information from our clients and to determine the most valuable opportunities to improve marketing performance and redesigning marketing plans and operations to deliver this.
· Create and manage execution of integrated marketing plans that drive customer acquisition, conversion, and retention
· Identifying marketing plan ineffectiveness, recommend/conduct research, analyze trends/data, determining strategic implications, and develop/execute campaign/programs
· Create specific multi-touch campaign tactics customer marketing channels that drive response

Travel: as needed to 80% for client project support

Desired profile

Qualifications :

Basic Qualifications:
·  Minimum of Bachelor's degree
·  Minimum of 6-10 years of marketing planning experience with industry experience in Consumer Brands, Retail, Media & Entertainment, and/or Financial Services
·  Minimum of 3 years in Agency environment
·  Minimum of 3 years experience of working as a digital/CRM strategist in a digital business or digital agency, or direct response/data mining organizations

Preferred Qualifications:
·  Strategic planning skills: strong strategic thinker, search for insights, and shepherd strategic idea through the creative process
·  Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional direct marketing channels
·  Experience building out assets for client workshops, business development efforts and constructing long term plans for how we build, buy, or partner to develop Omnichannel marketing strategy and campaign planning services
·  Direct customer interaction, as well as work closely with sales, marketing and operations personnel. Key component of the sales process, acting in the role of experts at listening to the needs of the customer and transforming it into a solution
·  Experience of analyzing and combining data sources and delivering optimized consumer experiences using personalization and behavioral targeting
·  Experience of key business performance metrics and KPIs. Knowledge of digital marketing best practices
·  Proven track record of growing revenue streams within global enterprise clients as part of a business development team
·  Ability to establish and grow long term client relationships over time. Being the” go to “person whom the client trusts
·  Self-starter with strong organizational skills
·  Willingness to learn new things, innovate and grow
·  Able to collaborate across disciplines
·  Understand strategic analytics and ability to collaboratively drive insights
·  Understanding of CRM strategic concepts and services
·  Demonstrated leadership skills
·  Demonstrated leadership skills
WHERE YOU LIVE: Minneapolis OR Chicago
TRAVEL: as Needed for Client Project Support

OUR COMMITMENT TO YOU
• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
• You'll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
• Opportunities to learn daily through training, assignments and collaboration with experts across the company
• Access to leading-edge technology
• Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan

CALL TO ACTION
Now is the time to become a digital disrupter. The opportunity is here—what's stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

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