CRM Analyst - Leicester - Marketing / Database Analysis - 4Leisure Recruitment - Leicester

Job description

CRM Analyst - Leicester

My client is committed to providing active and healthy lifestyles for in safe, warm, clean, friendly, fun environment. Honesty, integrity and a positive, can-do attitude are key to helping us deliver this mission and are values we expect from each. They are looking for a talented and enthusiastic CRM Analyst to join the Marketing Team in their Central Support Office based in Leicester.

The CRM Analyst will play an important role in the data analysis and provision of customer and market information on which the Marketing team can make decisions, create effective campaigns, maximise customer value and demonstrate ROI. The CRM Analyst will be an integral part of the Digital Media/Web team to understand business performance and identify areas of opportunity and potential solutions.

Principal Duties

Work with the Digital Media Manager and have input into the development of a CRM strategy;
Closely supported by the Digital Media Manager, implement a CRM programme, designed to increase customer loyalty and lifetime value using customer behaviour;
Manage the implementation and delivery of the CRM life-cycle strategy through the email channel, delivering effective communications for every stage;

Work with the marketing team to develop and implement a programme of event-triggered marketing campaigns;
Develop the use of automation in the email channel improving efficiency;

Become an expert in the email delivery software and maximise all technologies available;
Work with the Digital Media Manager and software partners to build and implement re-engagement models to ensure on-going customer loyalty;
Work with the marketing team to implement campaigns to increase cross-category purchase and frequency of purchase from existing customers;
Carry out regular reviews of all life-cycle and triggered campaigns, continually making improvements based on tests and trials

Qualification Level

Educated to degree level or equivalent experience
CIM or IDM qualification (desirable)

Experience Level

The CRM Analyst should be able to demonstrate a level of experience and knowledge commensurate with the position in:

Proven experience of working in a CRM marketing role
A good understanding of online marketing techniques and best practice
Experian / Legend software (desirable)
Google Goals/Google Analytics
SEO
Social Media metrics

Essential Skills

The CRM Analyst will be able to demonstrate skills commensurate with the position in:

Good analytical skills and good attention to detail
Ability to work with colleagues in digital media and marketing teams
Highly organised and able to manage own time - a proficient multi-tasker
Good communication skills with colleagues
SQL and HTML skills would be an advantage

Personal Attributes

A can-do attitude
Proactive and self-motivated
Team player and also able to work alone
Committed to business success