Novel Fastener

  • Fashion & Beauty

My company produces the special irreproducible knit fashions, equipped with of utterly novel kind of cloth/knit fastener.

Available opportunities

Fashion brand promoters

Required skills: #Marketing


The story so far

The novel fastener (I've invented) can lie not only through the straight line (like a zipper), but also through the lines of any crookedness. It is organic on every sorts of clothing. It is not a foreign thing on clothes being produced of the same material as knit\cloth warp. The fastener has a decorative knit fixer (the stop). Unfastening is swift (almost lightning).

The Team

The Team

One time, my wife was preparing to knit herself a new dress. She got a German knitting magazine called "Verena", and tried to choose something attractive. When I started to look at the illustrations, I suddenly discovered that all the images I pored over were strangely familiar to me! And I was reminded that a few days before, I had been turning over the pages of a huge book dedicated to the history of photography all over the world. One picture among others was one of the first color photos, showing an Alps resort around 1912. There were so many happy, rosy-faced skiers, of both sexes, standing under snowy spruces, dressed in sweaters much like those I found in Verena. Men were decorated with manly crosses, rhomboid shapes, snow-flakes, with reindeers galloping from right shoulder to left. Women shamelessly tried to tempt men with flowers (of species unknown even to inveterate botanists), satin-stitched on their shoulders and breasts.

I was literally amazed! As time has passed through the ages, the design of everything in our everyday world has evolved - from town halls to steam irons, from blast furnaces to lever handles, from trucks to tubes of toothpaste, from toilet tanks to ballpoint pens! Only the design of knitwear has resisted change! For me it turned out to be a real disclosure - that nowhere was there such a conservative sphere of creative activity as the sphere of knitting design.

And we (I and my present team) could not help fighting against such a standstill, and keep devoutly fighting up to the current moment...

Do you think this is a good idea?
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