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William Cook

Public Relations & Digital Marketing Expert

34years • Spokane Valley

Summary

I work in brand management, using public relations and digital marketing to further products, individuals, and companies. In prior positions I have helped brands increase their online digital presence through the use of appropriate tools. Responsibilities I have held with current and previous employers have included, Google AdWords, SEO, campaign management, social media marketing, digital marketing, and event planning.

Experiences

Digital Marketing Team Lead

07-2017 - Now

Community management

Oversee a team of individuals that is dedicated to driving traffic to the websites of all of Triad Behavioral Health's brands. Team duties include, but are not limited to: Google AdWords Management, Social Media Management, Public Relations, Google Analytics, Referral Partnerships, and Promo Creation.

Social Media Specialist

04-2015 - 05-2017

Community management

Manage digital media for the company and associated brands, including: Google AdWords, Google Analytics, social media, and email marketing. Analyze statistics from each of these mediums to ensure appropriate delivery of marketing materials and to evaluate the performance of each ad and medium. Assist as Spanish translator on business ventures in Central and South America. Recently aided in selling a Thermal Desorption Unit to a private contractor in Bolivia.

Education & training

Brigham Young University-Idaho

2012 - 2015

Rexburg, Madison County

Community management

Extra-professional Experiences

Commissioner

Nafl

11-2015 - Now

Run an online Madden Football GM League.

My dreams

One day

Publish a Novel