Marketing Manager
06-2016 - NowIT development Develop and execute the Inbound Marketing strategies, Branded Content and Marketing of events.
Position the company as a leader in web personalization in Spain.
Teresa Sánchez-Herrera
Marketing Professional
41years • Barcelona
Summary
15 years of experience in the Marketing & Sales area in B2B and B2C. Specialized in Digital Marketing in a technological multinational. Goal oriented. Used to work in international environments. Great communicator, highly social, passion for media and technology.
Skills
Experiences
Consultant / Sales
03-2011 - 04-2016 Sales • Responsible for client portfolios for financial products and insurance (Vida Division).
• Accountable for client attraction, assessment and customer loyalty management.
• Design sales action plans and analyze market research.
Achievements:
Sales growth 10% s / budget each year. Increase customer base by 120% in four years.
Account Executive
02-2007 - 02-2011 Journalism / PR • Advertising management responsibility of inserts, monographs and supplements of La Vanguardia and other daily newspapers. (Publipress Media). Internal promotion as:
• Responsible for the advertising management of the company ́s magazines (Prisma Publicaciones).
• External communication with clients, agencies and media centers to coordinate advertising campaigns.
• Internal communication between sales staff, designers, publishers and distributors, ensuring all is completed on time and budget.
• Manage artwork with the advertising requirements for the client’s approval or modification.
• Develop e-mailing campaigns and marketing events.
• Customer liaison. Database management, SAP.
• Clients: Nestlè, Telefónica, Volkswagen Audi España, Roca, Estee Lauder, Johnnie Walker, La Caixa, Damm, ESADE, Nissan, Seat, Gas Natural, El Corte Inglés, Iberdrola.
Achievements:
• Growth magazine division by 200%.
• Strengthening image and positioning of each publication and launch of two new headers.
Education & training
Fed
2016 - 2017 Community management
Universitat Oberta De Catalunya (Uoc), Barcelona (Spain)
2005 - 2009 Community management
Ufv (Univ. Francisco De Vitoria)
2003 - 2006 Design / Civil engineering / Industrial engineering Especialidad de Gestión
CENP
2000 - 2003 Community management
My soft skills
Languages spoken
Spanish Native language English Professional Catalan Intermediate