Sukrati Raj - WIZBII Sukrati Raj has published his/her professional profile on WIZBII. S R

Sukrati Raj

Graduate interested in Fashion Buying and Marketing

38years • Princeton

Summary

Accomplished retail executive with more than six years of experience in both retail and wholesale companies across all merchandise categories and functions (design, planning, buying, digital, operations, and marketing). Worked for US, European and middle-eastern market across men, women and kids category. Recently completed, MS in Business Fashion from Rutgers Business School with 3.99 GPA. Interested in brand management roles with the ability and know how to capitalize market white space by integrating qualitative and quantitative data into brand strategy.

Skills

Fashion DesignMarketingPlanningbuyingAdobe PhotoshopShopifyDigital Marketing

Experiences

Intern

09-2017 - 12-2017 Sales Developed 360-degree brand marketing strategy, including targeted marketing, advertising, campaigns, brand development, and market analysis.  Managed strategic creation and execution of all digital initiatives and ensured consistency across digital and non-digital initiatives.

Assistant Designer

02-2014 - 06-2014 Social and cultural activities Led new customer outreach and implemented highly customized targeted market presentations and achieved 11 US customers such as Forever 21, American Eagle Outfitters, G.H. Bass, Super Dry and DKNY.  Implemented strategy through the understanding of the drivers of competition, value, pricing, fashion, brand, and trend; valued goods at the right retail price to drive sales and negotiated costs to maximize margin and profit for Denim & Supply Ralph Lauren Group and Armani Exchange accountable for $19 million in annual revenue.

Head Designer

01-2009 - 12-2014 Social and cultural activities Spearheaded brand restructuring for socks and apparel category, by redefining brand placement, introducing merchandise categorization, developing curated product assortments and key item positioning leading to an increase in revenue by 150% from $2 million to $5 million.  Customized and executed innovative media plans for lead generation, brand awareness, and market presence, and expanded retail presence from 1,800 to 7,000 stores worldwide.

Education & training

Rutgers University

2016 - 2017 Rockland County, NY, USASales, Project / Product management, Social and cultural activities

My soft skills

Creative
Team player
Analytical
Enterprising
Make every future a success.
  • Job directory
  • Business directory
    •