Junior Product Marketing Manager 🧀 🇩🇪
06-2017 - 07-2019 Marketing - Consolidate growth strategies regarding the Hard-Discount channel :
1st worldwide entry by Aldi, in Germany with ”Géramont”, Nr. 1 cheese brand. I
- Increase customer-advocacy, key K.P.I. & R.O.I. with KAMs & marketing :
adequate business-solutions, well-targeted offers within market-trends. I
- Promote a “18-glocales” brand-portfolio in P.O.S., thanks to relevant sales
tools & “mixed-boxes” assortment, based on both clients & shopper profiles. I
- Identify up-sell & cross-sell opportunities, such as mix-synergies :
Top 3 clients launched “St Agur”; +75% sales growth 2018 Vs. 2017. I