International Marketing Director
12-1989 - NowMarketing
Silvia Huiskers
International Marketing Director
56years • Amsterdam
Summary
MBA qualified, Silvia Huiskers has 29 years international marketing experience inside leading multinational companies such as General Electric, Philips, Leica, etc. Silvia Huiskers manages global strategic multi-channels marketing plans, international projects, programs, products' launches and customers’ applications satisfying clients' needs. With solid international professional competence and broad experience in EMEA Marketing, MarCom, PR, Channel, ABM, SEO, SEA, PPC and virtual on-line marketing tools, Silvia Huiskers manages multiple EMEA projects supporting business growth.
Skills
Experiences
EMEA Marketing Director
12-1989 - NowMarketing • Developed and directed the international marketing strategy plans and programs* including all activities such as:
o Adapting and tailoring the global marketing strategy plans and programs* to the needs of all specific geographies, regions, markets, segments, local target audiences, local prospects and key decision makers
o Activating localized / in-country cross-functional brand plan, customer engagement activities, cooperation with patients’ associations, etc.
o Cooperating with Key Account Managers, optimizing the portfolio life cycle, managing new products’ launch, related medical awareness and patients’ care programs
o Defining the communication strategies, preparing product messaging, developing programs for KOLs, cooperating with key decision makers and influencers
o Planning and organising sponsorships, promotional activities, customer facing events, trainings, Education, cooperation with Associations, etc.
o Coordinating and implementing commercial marketing and sales programs including promotional (multichannel) campaigns
o Managing the budget, developing internal/external partnerships and measuring ROI
Education & training
MBA- Istud Business School
1989 - 1990 Marketing
University Statale Of Milan
1986 - 1990 Marketing
Languages spoken
French Basic Italian Native language Dutch Professional English Professional