Sarika Mandalia - WIZBII Sarika Mandalia has published his/her professional profile on WIZBII. S M

Sarika Mandalia

33years • London

Summary

Currently working at BSS Industrial as Marketing Co-ordinator. Implementation of the customer engagement strategy; campaign management & reporting KPIs; and CRM analyst

Skills

data analysisPivot TablesVlookupsSegmentationProfilingCampaign ManagementKPI ReportingCRM

Experiences

Marketing Co-ordinator (CRM/Data/Analytics/Campaigns

04-2015 - Now• Planning and implement the customer engagement strategy – looking at the four key segments: acquisition; new business; reactivation and demand creation. • Using predictive analytics and customer segmentation models to reduce churn analysis; product up sell/cross sell opportunities and increase CLV. Carried out the implementation of the Bright Target system from the start and updating the system data on a monthly basis. • Copywriting and delivering customer engagement through direct mail, emails and sms campaigns via the marketing automation tool Force24. Tracking click-throughs and open-rate stats. Increased 50% open rate with the promotional template including keys USPs and products cross sells. • Working with the in-house design agencies to produce creatives and to deliver effective campaign messages. • Planning and executing campaigns as planned. To deliver seasonal messages, promotions and latest product launches. • Ongoing CRM database project to manage and cleanse the customer data and merge and develop a campaign builder within an online bespoke Google CRM package. • Profiling customers into market sectors and analyse potential opportunities and looking at prospects within the marketing that are likely to do business with the company. Currently working on a project on cleansing existing customer classifications and in alignment with the correct market sector by building a new model. • Working with marketing agencies to develop a customer loyalty rewards programme online and selecting customers that have the potential to spend more by analysing the company and the customers purchase history. This is linked to the mobile app allowing the customer to login and track their progress to achieve their target. Linked with push notifications to notify the customer with any updates. Targets are set to increase incremental sales as well as margin to cover the cost of the rewards claimed. • Working with the in house telemarketing team to manage and follow up campaigns developed. Allowing to update and capture customer data. • Monthly board reports / dashboards / analysis on campaigns, data activity and KPIs. • Generated 47% growth in sales and 38% in margin from 24 accounts in from the Rewards Programme. Increased the data capture customer emails from 5,000 last October to 18,000 at present, with the process of cleansing the data. • Understanding and learning various business systems and processes including: Phocas, BIDs, Business Objects, ICE Credit Control, Cyberquery. • Monthly meetings with the regional sales teams, speaking with account managers to directors. Ongoing communication to develop accounts, campaign activity and enforcement on keeping customer data up to date and keyed correctly. • Training sales teams and the telemarketing team on using the online Google CRM system as well as the BI software Phocas on how to segment and filter customer types and product sales. • Working with the customer insights team to understand customer behaviour and needs, providing the data for research and using the results to create effective targeted campaign messages.

Project Marketing Assistant

02-2015 - 04-2015 • Managing the marketing activities on the project stealth, based upon the growing competitor market. • Identifying declining accounts on a month on month decline around the stealth branches of the company where the potential competitor will attack. • Running the customer engagement strategy under project stealth. Producing the regeneration mailer for the accounts. Mailer to be run over a 3 month period with offers of Love2Shop vouchers dependent on customer spend. • Managing the incentivise reward scheme for customers. Liasing with RSDs and Account Managers in regards to the customers they would like to put forward for the scheme. Setting up achievable targets for the customers for the tier options dependent on spend during a period in the previous year. • Working along with the PR agency to develop PPC campaigns, by forming appropriate keywords for campaigns. • Attending group marketing conference to meet other marketer’s within the TP group and to learn about their marketing plans and their successes. • Processing invoices and credit notes on ODAS. Recharging costs to branches and suppliers. • Supporting the local branches and regions with local marketing activities. Liaising with the design agency and the requester to see over the process till the job is complete. I.e. contact cards, flyer, branch posters etc. • Working on the Severn Trent Roadshow project for a trial run to host open days at the BSS branches to speak with customers about WaterSafe and the accreditation. Producing marketing activities of direct mailers, posters, flyers and tweets for the day. Taking photographs of the day for PR purposes.

E-Learning Training Assistant

07-2013 - 02-2015 • Developing e-Learning modules on products, systems, and services for colleagues within the company. • Producing graphics, flash animations, videos and schematics based on the products using Adobe Illustrator, Fireworks, Premier Pro, and Photoshop. • Meeting with clients/suppliers to discuss and present the company’s online learning system - how it works and the benefits of using online training. • Producing monthly reports for managers and suppliers. • Visiting branches nationwide to test out the e-Learning modules on the company’s network and colleagues to ensure the training modules work correctly. • Attending regular exhibitions and conferences to further expand our knowledge in the world of learning. • Created a Google+ Community site to engage the staff to make use of Google and to follow the community to get the latest updates on the upcoming e-Learning modules. Also, produced a catalogue linked to the Google+ Community page for staff to see the collection available to them. • Maintaining and posting information on the Google+ Community site. • Occasionally writing articles for the e-Learning for the internal staff magazine. • Generating promotional campaigns to attract and engage the staff about e-Learning. • Producing e-shots.

Education & training

Brunel University

2009 - 2012 London, CanadaSales, Marketing, Project / Product management

My soft skills

Communicating
Persevering
Analytical
Team player

My dreams

Before I turn 30

Travel the world, but also develop a career in CRM

Make every future a success.
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