Ramon Lafee - WIZBII Ramon Lafee has published his/her professional profile on WIZBII. R L

Ramon Lafee

Copywriter/Reporter

48years • Toronto

Summary

Goal-oriented and dynamic communications professional with more than 10 years of experience working in media with transnational companies, including A&E, The History Channel, and FYI TV network, with a client portfolio that included Toyota, Mitsubishi, Master Card, Chevrolet, HP, Heinz, Cargill, Philips, and Motorola. Deep knowledge of social media, journalism, and advertising obtained through work experience.

Skills

copywriting

Experiences

Community Manager

01-2015 - 05-2015 IT developmentMain duties: • Increase the number of company followers on social media platforms. • Create, curate and manage all published content online, identifying social media patterns to capitalize on them. • Handle a wide variety of social media situations and feedbacks showing empathy, with the objective of quickly fixing any issue in a friendly tone. Achievements: • Increased followers of the company´s social media sites. • Successfully represented the brand visually, enhancing copy with image/video. • Reorganized the strategy planning of the company to outline goals. • Defined the target audience and the platforms to be used to broadcast messages.

Copy Producer

06-2006 - 10-2010 Community managementMain duties: • Production of TV spots that seamlessly integrated the sponsor´s brand or product with the channel franchise and shows. • Maintained producer duties during filming TV promos. Creation of copy for digital media and radio. Achievements: Designed a TV campaign related to a Madonna contest, broadcasted in all of Latin America involving sponsors Sony Erickson, Movistar, and Mazda. Recruited Heinz as one of the Channel’s sponsors with a TV promotion made as a proposal. • Filmed a TV promotion on location in Mexico for Mitsubishi Motors that generated revenues for the client far beyond those expected.

Education & training

Centennial College

2013 - 2015 Toronto, CanadaJournalism / PR

Instituto Universitario Nuevas Profesiones

1997 - 2000 Caracas, Municipio LibertadorCommunity management

My soft skills

Communicating
Independent
Creative

Languages spoken

  • Spanish

    Native language

  • French

    Basic

  • English

    Professional

My Internet presence

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