08-2016 - NowManagement of all operations and resources within Runbase Cape Town to provide consumers with a world class brand experience while ensuring execution of effective and efficient space operations, event management and brand activations.
Management of 5 adidas brand ambassadors, who are tasked with network creating and engagement, leading of weekly runs, running route creation and managing social platforms for sharing content. I am responsible for communicating their monthly responsibilities and ensuring delivery.
Adidas Brand Coach
10-2014 - 05-2016 I was required to have extensive knowledge of adidas product technologies, specializing in high performance running footwear. This information was used to advise novice and experienced runners during store activations, allowing them to make correct footwear choices in the adidas range.
In-store activations also included training of the store’s staff, allowing them to communicate up to date and accurate adidas product technological information with future customers
Using an advanced dynamic foot scanner in store, I recorded and analysed foot strike patterns, and suggested the appropriate shoe type.
Education & training
University of Cape Town
2015 - 2017 Cape Town, City of Cape TownPersonal services
University of Cape Town
2011 - 2013 Cape Town, City of Cape TownPersonal services