Peter Wilson - WIZBII Peter Wilson has published his/her professional profile on WIZBII. P W

Peter Wilson

Experienced Marketing & Management Professional

35years • New York

Summary

Experience Marketing & Management professional skilled in brand strategy, sales planning and campaign management

Skills

Brand StrategySalesMarketingCampaign ManagementPromotional Analysis

Experiences

Business Development Manager

06-2017 - 10-2017 SalesProduced and developed new advertising clients through market research and consultative selling  Researched potential clients and strategically marketed advertising solutions to reach their needs  Created tailored pricing program for inside sales team based on editorial content and inventory  Led marketing team to build case studies and product talking points to engage new business

Caddy & Consultant

10-2016 - 06-2017 Community management Parlayed knowledge & love of golf to caddy, learn and grow professional network  Managed career of actor/comedian through connections & creative feedback

Assistant to Partner, Concerts & Comedy Department

04-2016 - 10-2016 EventsManaged top clients for Senior Partner & Agent at leading talent & literary agency  First response to inquiries regarding client resumes, offers, tour bookings and contracts  Monitored all upcoming shows including ticket counts and final talent compensation  Managed conference calls, meetings and artists’ schedules

Account Manager

04-2014 - 09-2015 SalesStrategically planned and pitched advertising campaigns for CBS Interactive’s online properties  Connected marketers with their customers through lead generation and branding campaigns  Owned and developed B2B growth accounts taking the role of former Account Executive  Grew sales from 61% of budget in Q1’14 to 102% of budget in Q4’14  Supervised team of two Account Coordinators to ensure campaign delivery  Worked with Product Marketing to tailor proposals and help growing companies

Account Coordinator

02-2012 - 04-2014 MarketingSupported CBS’ top sales team in planning, executing and monitoring online ad campaigns  Key point person for all contracts, creative trafficking, performance and post-sale inquiries  Communicated ad specifications, inventory and creative lead times to advertisers and ad agencies  Recommended and implemented campaign optimizations for 2013 sales team of the year  Managed campaign performance and ensured final delivery along with wrap-up presentations  2012 CBS Interactive Account Coordinator Pitch-Off: 1st place

Education & training

Georgetown University, Washington (United States)

2007 - 2011 Washington, USAMarketing, Sales, Project / Product management, Hotels - Restaurants, Community management, Journalism / PR, Events, Social and cultural activities, Chemistry / Biology / Agronomy, Design / Civil engineering / Industrial engineering, Personal servicesGeorgetown University • Washington, D.C. • 2011 Bachelor of Arts in Marketing and Management Club Boxing Team Student Promoter at The Third Edition Restaurant & Bar Georgetown University’s Party for a Cause Organization Study Abroad Program: Oxford, United Kingdom • 2010 Trinity College, Oxford University International Finance and Comparative Strategic Management Selected to give benediction at opening ceremony for all undergraduate and MBA students  Creative, Proactive Leader, Strong Communication and Interpersonal Skills, Connector  Branding, Digital Marketing, Talent Management, Consultative Sales  Golf, Basketball, Running, Reading, Creative Writing, Music, Comedy, Traveling

My soft skills

Creative
Positive
Persevering
Team player

Languages spoken

  • English

    Native language

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