PAULA DIAZLOPEZ - WIZBII PAULA DIAZLOPEZ has published his/her professional profile on WIZBII. P D

PAULA DIAZLOPEZ

VISUAL MERCHANDISER

46years • London

Summary

A results-driven, dedicated professional with a solid experience across premium brands both in the UK and Spain and strong academic background, including a BA (Hons) by London College of Fashion. Pro-active professional with excellent organisational & training skills and a strong eye for trends and detail looking for an opportunity as Visual Merchandiser.

Skills

Visual MerchandisingPhotoshopTrendsnegotiationPropsLuxury GoodsEnglishSpanishProject ManagementTrainingProduct Development

Experiences

VISUAL MERCHANDISER

07-2014 - 11-2018 Social and cultural activities. Responsible for the set-up and implementation of the VM strategy keeping image and commerciality to the highest standard. . Ensure all new lines are merchandised according to company photographs. . Create a strong image in the stores, driving sales and motivating the teams. . Increasing sales by carrying out weekly floor moves and implementing commercial actions. . To train and develop merchandisers, working closely with store teams and Managers. . Responsible for all sale planning during the Summer and Christmas sale periods. . Manage in-store props and visuals from sign off to implementation. . Active participation in new store openings, refits and workshops across the region.

VISUAL MERCHANDISER MANAGER

04-2012 - 07-2014 Social and cultural activities. Maximised sales through product display, commercial awareness and reacting fast to sales reports and trends. .Trained store employees on product knowledge and visual display. . Managed stock control, supervision of the shop floor and transfers. .Worked closely with Product Manager relaying information on product feedback, trends & competitors. . Created London stores playlists for collections building brand identity and engaging with clients. . Curated images for online marketing increasing and building a targeted following.

SENIOR ASSISTANT BUYER

10-2006 - 07-2010 Social and cultural activities. Liaison between Spain heard-quarters and UK suppliers such as Church, Park Lane Shoes, Elite Creations, Derek Rose, Sheridan etc and maintained each international account. . Sourced suppliers, attendingTrade Fairs, organised meetings and research trips for Buyers. . Negotiated prices, penalties and dealt with costing issues. . Coordinated product development, created CADS and technical sheets. Managed samples and quality control supervision, attended correction meetings, fittings and sign off approvals. . Oversaw orders and tracked shipments ensuring on-time delivery. . Produced Forecasting Trend reports with key emerging trends, UK market analysis and seasonal opportunities.

Education & training

London College of Fashion

2004 - 2008 London, Greater LondonDesign/UX/UI, Social and cultural activities

My soft skills

Flexible
Creative
Team player
Persevering

Languages spoken

  • Spanish

    Native language

  • English

    Native language

Make every future a success.
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