Obiamaka Azubike

Assistant Brand Manager

32 ans • Slough


Established brand management professional with 6 years’ experience in B2C focused operations, brand management, trade marketing, product innovation, agency management, events planning and customer relationship management. An innovative and creative brand manager with extensive experience managing nine-figure brand budgets as well as excellent team building skills. Ideally, looking to utilize the skills and experience garnered in the dynamic and competitive West African market to undertake a new challenge in a similar role in the UK market.


Brand ManagementTrade MarketingBudget ManagementExcellent Communication SkillsCost ManagementAgency Managementevent managementNetworkingNegotiation Skillsms officeMarket Research


Assistant Brand Manager

MarketingResponsibilities: • Develop and ensure the implementation of the annual brand plans for the pasta brand. • Drive the effective implementation of marketing budget and ability to generate revenue through tracking of all marketing expenses on all B2B and B2C brands. • Execute ATL, BTL and Digital Marketing Brand Strategies with Cross Functional Teams and conceptualize strategic initiatives and implement details of brand campaigns. • Recommend Pricing and Promotional (Trade and Consumer) decisions to be implemented in line with Industry performance and market expectations. • Monitor marketing trends and analyze sales data to update brand portfolio, determine new product offerings and review underperforming products, product offerings and campaigns. Key Achievements • Successfully served as marketing project team lead on the New Product Development panel (a 20 man team comprising of 5 Executive Directors and other Heads of Department) for a period of 6 months. • Played a pivotal role in the re-positioning of the brand to meet the needs of the newly defined target audiences for Pasta across the 6 different geographical zones in the Nigerian market.

Brand Support Officer

MarketingResponsibilities: • Develop and ensure the implementation of the annual brand plan for Honeywell Semolina. • Generate over 10,000 consumer trial opportunities through the execution of a broad range of experiential BTL events and activities • Co-ordinate the generation of superior consumer and market knowledge through the execution of market surveys and the co-ordination of out-sourced researches. • Drive creative development and media deployment through agency management while ensuring timely design of BTL Materials, production and effective deployment. • Evaluate and recommend appropriate brand enhancing corporate sponsorship deals. • Support the mandatory procedures that are required in accordance with ISO 9001:2008 for the department. Key Achievements • Drew up a revised production plan that maximized production of the most profitable SKU’s for my brand that saw profits increase by 5% in spite of rising production costs. • Participated in driving the long term strategic planning for the brand by providing key information on which to draw up a 7 year plan for the brand capacity to almost triple current production capacity. • Successfully organized two AGM events for over 700 shareholders and coordinated 2 national customer forums that involved bringing together over 400 of our top customers accounting for over 70% of our total volumes for a 3 day period.

Assistant Brand Support Officer

MarketingResponsibilities: • Assisted in the development, implementation and execution of GAME plans for wheat based ball food brands • Planning and organization of trade marketing events and corporate events such as Annual General Meetings, Consumer forums and experiential marketing activities (trade fairs, market storms etc.) • Management of marketing agencies (Advertising, Media, Research and PR) to implement agreed marketing strategies. • Evaluate and recommend appropriate brand enhancing corporate sponsorship deals that the different brands in our consumer portfolio can leverage on. Key Achievements • Contributed significantly in the advertising development of one of our strongest brand advertising communications that saw consumer demand for one of our consumer brands increase by about 150%. • Successfully co-ordinated the execution of 6 youth focused experiential activities that saw our turnover for the activity increase by about 25% over a two year period due to an increase in consumption • Saved the company about 5% of the advertising budget for all brands by ensuring that our media monitoring agency by creating media reconciliation reports.

Brand Analyst "Management Trainee"

MarketingResponsibility: • Advertising development for TV, Radio, Press and Outdoor Materials in collaboration with creative agencies. • Agency Management to ensure agency activities contributed to brand growth as well as prompt and correct payment of all agency billings. • Participated in the co-ordination of BTL material design and BTL activities. • Identifying key brand issues, developing research proposal, obtaining management approval, agency briefing, supervising research questionnaire development and issuing summary of key findings. • Engaging consumers under consumer interaction initiatives to generate robust business-Consumer insights evaluate impact of database marketing activities. Key Achievements • Successfully implemented Youth focused experiential marketing activities that saw the brand meeting at least 120% of the planned target both in volume and value share for each batch. • Successfully supervised the execution of a 20 week marketing drive in the most populated city in Nigeria for my brand which yielded a 40% volume share growth in the region.

Asset Management Officer

Comptabilité / Contrôle de gestionResponsibilities: • Project Appraisal and Management oversight of Leased assets and ensure compliance to Leasing agreement by clients. • Rendition of advisory services to client in order to foster improved client business performance, thus enhancing value extraction from leasing arrangement. Key Achievements • Ensured recovery of all owed leases from my clients and obtained steady regular payments from them throughout my tenure.


Covenant University

2005 - 2009 Bachelor's Degree NigeriaConseilFundraising

Mes qualités

Esprit d'analyse

Langues parlées

  • Anglais

    Langue maternelle

  • Français


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Climb the highest peak on each continent