Nathalia Maganha - WIZBII
Nathalia Maganha has published his/her professional profile on WIZBII. N M
Nathalia Maganha
Product Specialist
35years • Paris
Experiences
Senior Marketing Analyst
09-2015 - 12-2015 Sales▪ Coordinated all marketing activities for five luxury perfume brands;
▪ Created and implemented product strategies, such as distribution and communication in the POS;
▪ Supported sales team by providing market trends, forecasts, account analysis, new product information;
▪ Responsible for the launch of the brand Azzedine Alaïa in Brazil, as well as the launch of several products for the other brands.
Product Analyst
02-2008 - 09-2014 Social and cultural activities▪ Worked at the Watch Department, responsible for H. Stern watch collection and third party brands – Patek Philippe, Breitling, Baume & Mercier, TAG Heuer, among others;
▪ Supported the administration of H. Stern watches in Europe (France, England, Germany, Portugal), Asia (China and Korea) and Americas (United States, Mexico, Peru and Argentina);
▪ Participated in the global training programs settled by the brands, having conquered the 3rd place in Latin America for one of the brand ś global competition during 2012;
▪ Deeply involved with Product Development and Launching for H. Stern brand, having followed and contributed for the development of more than 25 new product collections;
▪ Worked simultaneously with more than 500 SKUs, analyzing their life-cycle, establishing and implementing their purchasing, pricing, distribution and marketing strategies;
▪ Worked in partnership with Product Design, Merchandising, After-Sales, Digital Marketing and other departments linked to Product management; as well as with external suppliers;
▪ Quarterly budget and sales forecast and analysis;
▪ Attended international events and visited stores regularly for trainings, special events and routine controls.
Education & training
La Fondation Robert de Sorbon
2016 - 2017 Paris, FranceTeaching
Eu Business School Barcelona
2014 - 2016 Barcelona, Barcelona, Spain, BarcelonaSalesThesis: The Gig Economy - What will it mean for the future of work?
Espm - Escola Superior De Propaganda E Marketing
2006 - 2009 State of São Paulo, BrazilCommunity management