N B

Natalia Bernal Castro

Digital Marketing Specialist

34years • Hamburg

Summary

Motivated digital marketing specialist, enthusiastic, analytical, ambitious, creative with experience working within an international teamwork environment.

Skills

time management

teamwork

Initiative

Problem Solving

Experiences

Online Marketing Intern

10-2016 - 01-2017

Marketing

Assist in SEO activities (on-page optimization , link building, keyword search) Managing freelancers for our blogs and online magazines Market research and competitor analysis Strengthen the relationship with Affiliate partners Promoting attractive deals to customers -Support in email marketing Monitoring and development of web content.

Online Marketing/ Social Media Manager

06-2015 - 09-2015

Chemistry / Biology / Agronomy

Social media and content management: building a community and developing customer pipelines Managing marketing levers to meet the strategy's goals Establishing and implementing a digital marketing plan and its tools (SEO,SEM,referrals)

International Sales/ Relationship Manager

02-2012 - 03-2015

Energy / Materials / Mechanics

Key account management: developing and managing sales proposals via e-business B2B platform Developing business pitches and maintaining effective on boarding new accounts Key interface and lead point of contact with key accounts (Colombian Air Force) CRM: ensure successful delivery of the solutions according to account's needs. Forecast and tracking through KPIs and key account metrics Prospecting and identifying growth opportunities Purchasing: agreeing contracts with suppliers in USA and processing payments and invoices. Networking at the trade show HELI-EXPO 2014 California, USA

Sales Assistant

01-2011 - 06-2011

Sales

Enhance customer service and hospitality Serving, advising and engaging with customers Stock control and management Answering queries Promoting special offers and loyalty programs Handling customer's transactions

Education & training

MSc in Marketing and Digital Media- Escp Europe Madrid Campus

2015 - 2016

Madrid, Spain, Madrid

Marketing

Marketing, Digital Strategy/Communication and Digital Media L’Oréal Professional project : strategic marketing Havas Media project: advertising Professional Thesis: Influencer Marketing in the Hotel Sector

International Business- Universidad Santo Tomás

2007 - 2012

Bogotá, Bogotá D.C.

Sales

International Business Management, International Marketing, Finance & Accounting, Market Research,Logistics

My soft skills

Communicating

Persevering

Analytical

Creative

Languages spoken

Spanish
Native language
English
Professional
French
Basic