Marketing Coordination Office
07-2015 - NowMarketing - Prepare marketing budgets which comprise of category wise split (as per their contribution margins), major activity vehicles of marketing & strategic business units to measure their ROIs
- Make and present monthly marketing expense summary to marketing and finance heads for their upcoming planning of investment and cash flow management
- Manage marketing materials inventory by close coordination with logistic team of 4
different stores as well as management of these 4 stores on ERP system
- Support in brand management strategies including 360-degree campaign designing, product development planning and new product development procedure
- Check all the activation projects cost, OOH campaigns cost & Consumer engagement programs costing, ensure the activity modalities and improve the quality of campaigns by making comparisons from the previous project costings & modalities
- Prepare monthly KPIs (key performance indicators) based salaries of around 70 FMCG
merchandisers (deployed nationally) and give approvals to the third party who manage this FFMS (Field Force Management System) program
- Analysis and interpretation of business situation in industry as well as the performance of top 5 key players in top 8 cities of Pakistan with respect to numeric handling, weighted handling, ups and dips in trends of the competitors and ours along with hypothetical reasons for changes in the sales from retail audit data of Nielsen research
- Communicate and coordinate with internal stake holders (internal departmental
units/inter departments & management) as well as with vendors regarding financial matters,
invoicing, events management and marketing strategy planning
- Involve in planning & execution for major yearly campaigns of OOH/Activations and close them after execution with respect to financials, audit requirements and compliance assurance point of view