Marketing Manager
07-2011 - 03-2017 Marketing • Built the annual marketing plans with a focus on growth drivers to develop the brands market share.
• Aligned with global team on regional launch strategies, local initiatives and brand performances. Monitored results and led monthly reporting.
• Managed marketing budgets and brand P&Ls.
• Managed 360 marketing plans with offline and online strategies. Built brand visibility, monitored impact and optimized expenditures.
• Managed in-mall & retail activations maximizing brand visibility and customer engagement.
• Identified growth opportunities (new product innovation and segment development) based on retail audit analysis and market insights; put in place action plans to drive the brands market share.
• Analyzed gross margin, product & promotion contribution by brand by market and set pricing strategies.
• Ensured alignment across sales, forecasting, customer service and other functions on brand initiatives, objectives and targets.
• Supervised agencies (Media, Digital, PR) and third party suppliers to ensure flawless brand communication and execution of activation plans.