Marketing & Retail Manager
10-2014 - NowPersonal services Retail
- Management and development of local Beauty Advisers network (50 BAs)
- Training of products, merchandising & distribution with partners and sales team
- Reporting and monitoring of sales & implementation of corrective actions
- Development of turnover through specialized e-commerce platforms
- Development of promo offers, merchandising & PLV pan-India
Marketing
- Management of brand strategy for 3 brands: Eau Thermale Avène, Ducray & A-Derma
- Market research/surveys on products, consumer habits, competition, distribution channels & analysis of their financial potential
- Product launches on the local market (direct import, or local production and R&D)
- Development and creation of marketing campaigns & Strategic Communication
- Budget Coordination with local partner (Abbott Laboratories)
- Organisation of national medical conferences (Delhi, Mumbai, Bangalore)