M C

Marcos Coelho

Marketing Specialist

36 years • São Paulo

Summary

• Implementation and coordination of the marketing area in Brazil; • Digital Projects Implementation; • Increase of +378% to the Institutional Website and +343% to the Resellers Portal; • Development of communication materials; • Management of people, agencies and suppliers; • Workshops and training in Germany, Chile, United States and several cities in Brazil. HONORS AND AWARDS • Award received in May/2013, the Global Awards 2013 - Market-centric Innovation, for the leadership and implementation of Online Relationship Portal Bayer Agro Services.

Skills

Marketing SpecialistcreativeCorelPhotoshopstrategyPlanningSocial MediaDigitalProjectscommunicationsBudget Control

Experience

Marketing Consultant

09-2016 - NowMarketing• Websites development, choosing the best platform to be used (Magento, WordPress, etc), usability tests launch communication campaigns. o Most recent website developed and implemented (01/2017): www.cipe.org.br • Computers maintenance and configuration. • Sales consultant for Fiber and UTP cables (network), for RMC Connections – Santana de Parnaiba.

Marketing Specialist

03-2014 - 06-2015 Personal services• Implementation and coordination of the marketing area in Brazil (strategies, processes, branding and communication materials); • Permanent monitoring of satisfaction and demographic profile of the participants, for retention actions; • Implementation of the new portal and Mobile Application; • Validation of business rules and calculations applied to systems; • Usability tests (UX) and A/B testing related to communication letters x Use of Portal; • Coordination of internal integration systems with external service providers (data cleanup, automatic communication via SMS and E-mail); • Digital strategy planning (SEM) and campaigns automatization;

Digital Marketing Consultant

10-2013 - 03-2014 Community management• Launch planning for new brands and their products; • Freelancers Team Coordination: creation and development (2 persons); • Partners research; • Navigation and Usability Testing (UX) for web portals and mobile apps; • Campaigns management with Google Tag Manager and MailChimp.

Marketing Analyst II

04-2008 - 10-2013 Chemistry / Biology / Agronomy• Coordination and implementation of various digital solutions and tools such as: - 1st field solution via iPad (Mobile) in the Brazilian agribusiness, - Online Target Plan and Loyalty Tools, - “Programa Mais Qualidade” Portal, - Support for the Implementation of Online Sales Platform to Resellers. • Increase of +378% to the Intitutional Website and +343% to the Resellers Portal; • Implementation of SEM and SEO strategies (AdWords); • Performance monitoring and acquisition of new websites visitors (Google Analytics / WebTrends / AT-Internet); • Monitoring of competition in the digital environment; • Responsible for the implementation of the visual identity for the Web - LATAM; • Budget Planning and Control; • Presentation and training of new systems / features in the Resellers Convention and regional offices (internal staff); • Hiring and management agencies and suppliers and interface to other business areas.

Marketing Communications Analyst

03-2007 - 04-2008 Logistics• Implementation of the first intranet and the first Branding Book Group; • Implementation and all websites of the Group Management (5); • Responsible for internal communication (headquarters and branches offices), through magazines and internal tv; • Development of graphic materials such as advertisements, BusDoor and visual identity fleet, and production of corporate videos; • Events and Trade shows organization and internal marketing actions.

Marketing Intern

01-2004 - 01-2006 Accounting / Management control

Marketing Intern

09-2002 - 01-2004 Sales

Marketing Intern

01-2002 - 12-2004

Associate-Webmaster

09-1999 - 06-2002 IT development

Education & training

Unip Universidade Paulista

2015 - 2017 São Paulo, BrazilProject / Product management

Univ Anhembi Morumbi

2002 - 2005 BrazilMarketing

Marketing- Universidade Anhembi Morumbi

2002 - 2005 São Paulo, BrazilMarketing

Colégio Objetivo

1998 - 2000 São Paulo, BrazilIT developmentHigh School

My qualities

Communicating
Persevering
Flexible
Analytical

Languages spoken

  • English

    Professional

  • Portuguese

    Native language

  • Spanish

    Basic

My dreams

Before I turn 30

Keep Working with International Companies like my last ones Bayer and Healthways. Preferable in countries in Europe or North American.

My Internet presence