Associate Analyst
02-2016 - 05-2018 Marketing • In-depth understanding of fast moving consumer goods (FMCG); worked on 15 consumer good categories across Personal Care, Home Care and Food industries
• Using Consumer Insights and Retail data, provided actionable strategies on marketing models such as product pricing, promotions, distribution methodologies to clients -L’Oréal, General Mills, Kraft Heinz, Tyson
• Strategized with business heads and brand managers on new product launches and portfolio expansion.
• Achieved USD 200K+ incremental business from a global client by increasing client engagement and identifying opportunities and whitespaces to grow
• Impactful contribution to an event organized by IBHA (Indian Beauty & Hygiene Association); theme of which was “Understanding Beauty and Personal Care in India”. Received the following recognitions
1) Insights of the presentation were published in a report by IBHA (Refer to attached link)
2) The report was also published by Nielsen as part of a thought leadership paper which is
accessible to Nielsen employees worldwide
3) Received an award for the same during the South Asia Nielsen town hall
• Took up an STA (Short term assignment) with the digital vertical in Nielsen working on multiple projects with Google and Facebook on measurement and impact of digital advertisement of FMCG products
• Nominated by Associate Director for South Asia’s Annual awards under the category of “Exhibition of Nielsen’s core values”
•Reduced “receivable period” from 90 to 60 days by streamlining client billing process. This helped in improving revenue recognition and cash flow for the team