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Ligia Almeida

Professional of digital marketing and customer services

46years • London

Summary

Professional with 11 years of experience in the technology segment (for e-commerce) – at customer service, restructuring and improvement of back office areas - and 6 years of experience of communication work. Good communication skills in Portuguese, English, Italian and Spanish.

Skills

Digital MarketingManagementteam leadershipcustomer service

Experiences

Project Coordinator

06-2006 - 04-2017 IT developmentProject Coordinator (2012 – 2017) Corporate Project:  Control of strategic and operational goals - concept "smart" (specific, measurable, attainable, realistic, timely);  Results: reformulation of the Profit Share Program plan, at the level of positions and strategic goals (and not more operational);  Compliance: risk analysis, process mapping, development of the ethics code;  Annual budget elaboration of the owner's area and monitoring/adjustments of the forecast monthly. Restructuring of the back office area (Financial) and Customer Service:  Results: o 80% reduction in the period for calculation, in one year; o conflict reduction and improvement of the quality of work between the Commercial and Financial areas;  Reports: revenue, estimated by loss of cancellations and renegotiations, control of adjustments, renegotiations and cancellations. Implementation of Back office area (Commercial) and Customer Service:  Results: 50% reduction in integration time (between online store and anti-fraud system) in the first six months of activity;  Responsible for integration process of managing risk software for new and current customers, device fingerprint, version update and flow between acquirer/Clear Sale, through Web Service, between the virtual store, business and technology areas;  CRM: project for automation of business proposals and contract (through Microsoft Dynamics CRM), integrated with billing system. Marketing Coordinator (2011 - 2012) / Marketing and Administration Sales Analyst (2009 - 2011) Digital Marketing:  Investment in Google Adwords and Google Analytics;  Implementation of communication in social networks (LinkedIn, Facebook, Twitter);  Coordination of website;  Development of e-mail marketing campaigns to prospective and loyal customers; Brand/Product:  Responsible for the implementation of Marketing area;  Management Product: communication, input validation for entry customers, specification and pricing;  Study of competition;  Development communication materials: presentations, business proposals, product manual, also in English and Spanish; Back office:  Development of processes and flows of the Commercial area with IT, Financial, Statistics and Operations areas for entry of new customers;  Coordination of activities of CRM (Microsoft Dynamics);  Responsible for calculations of revenues and commission of commercial consultants;  Definition of business rules with the Legal Department, for service contracts. Account Manager (2006 - 2008)  Prospecting customers (42) and e-commerce partners.

Education & training

Getúlio Vargas Foundation

2010 - 2011 São Paulo, São Paulo - State of São Paulo, Brazil, São PauloSales

My soft skills

Persevering
Team player
Thorough
Flexible

Languages spoken

  • Portuguese

    Native language

  • English

    Professional

  • Italian

    Intermediate

  • Spanish

    Intermediate

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