Business development/Marketing manager
09-2017 - NowEvents
Leslie Funcken
Looking for marketing opportunities in Rome, Italy
41years • Amsterdam
Summary
Specialized in developing bespoke marketing strategies across online/offline platforms that drive revenue and maximize business and partnership opportunities. Superior communication skills supported by an extensive background of international agency, music, events, and brand marketing experience. Strong relationships with (inter-) national media properties and a wide network across consumer (retail) brands ranging from technology to electronic goods, beverages and global brands.
Skills
Experiences
SENIOR MANAGER MARKETING & PARTNERSHIPS
09-2016 - 09-2017 Social and cultural activities Developing the global brand strategy and brand partnerships for DJ/producer Afrojack and WALL Recordings.
• Developing the global marketing and content strategy for Afrojack’s 2nd album release and
defining the scope of marketing assets & activities with promotors re. music performances • Managing content and brand asset creation by (social-) media & promotions team
• Developing the online marketing strategy and retail strategy (merchandise) for Afrojack
and WALL Recordings brands
• Developed on- and offline event partnership for WALL Recordings with electronics brand
SENIOR MARKETING MANAGER SENSATION
09-2015 - 09-2016 Events Responsible for the successful development and execution of marketing communication & brand campaigns for national and international Sensation dance events (15K - 40K visitors per event).
• Developing (ticket-)sales driven, fully integrated (online-) marketing & brand partner
campaigns (OOH, ATL, BTL) for Sensation Amsterdam and local territories e.g. India,
Japan, Mexico, Russia
• Defining and guarding the global brand identity for Sensation and continually updating
brand/marketing manuals
• Management of marketing, media buying & sponsorship budgets, schedules and creation
of campaign assets. Management of social media team, content creation department,
advertising-, media buying-, PR agencies, production partners
• Managed the local marketing/promotion team in Japan by going in-house for 2 months,
successfully adjusting their marketing strategy – leading to an 80%increase in ticket sales
BRAND DEVELOPMENT MANAGER
09-2013 - 09-2015 Social and cultural activities efining the brand tonality, brand strategy and annual marketing & sales plans for artists e.g. Afrojack. Identifying brand partners and developing creative brand partnership opportunities.
• Delivering new business presentations and securing (inter-) national brand partnerships
• Developing best practice case studies and brand (partnership) evaluation reports with
various analytical tools
• Lead the negotiations and finalized a global in-game music partnership between Activision
and Afrojack and $300K event sponsorship of his sold-out Ziggo Dome concert in 2015
MARKETING/PR ADVISOR
09-2009 - 09-2013 Journalism / PR Account- and project management of globally developed marketing communications campaigns for Shell Retail products in Asian, Latin American and Eastern European markets
• Developing the global marketing communication strategy for Shell Retail products and
Shell technical partnerships (F1 – Ferrari, Moto GP – Ducati)
• Manage and deliver large multidisciplinary consumer focused marketing communications
campaigns across multiple channels (print, television, OOH, digital)
• Project managing local market account teams, evaluating ATL and BTL media plans and
providing strategic guidance during local execution
• Worked on the 2012 Sabre award-winning campaign Shell V-Power Network of Champions
Education & training
Erasmus University Rotterdam
2005 - 2009 Journalism / PR , Marketing
Erasmus University Of Rotterdam
2005 - 2008 Community management
My soft skills
Languages spoken
Dutch Native language English Native language German Basic
Extra-professional Experiences
Partner
Partner At New Dutch Wave House During Sxsw 2017 03-2017 - 03-2017
Partner at New Dutch Wave House during SXSW 2017