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Laura Correa Renteria

Masters Student Research & Innovation looking for internship

34years • Barcelona

Summary

I’m looking for a part time/internship opportunity that allows me to develop further my knowledge and skills within Design Research, Service Design, Marketing and Innovation. I was trained to explore, plan and design strategic human-centered solutions by building up and developing innovative concepts to address, satisfy and create any needs or desires. I would love to work in a co-creation and interdisciplinary environment which unlocks new ways of thinking towards future enhancing innovation solutions for processes, products, services, interactions and experiences

Skills

Design Thinking

Trend Mapping

Marketing Strategy

Strategic Design

UX Researcher

Ethnographic Research

Marketing Communications

Trend

Concept Development

public relations

Trend Research

innovation

Human Centered Design

Experiences

Project Management & Design Researcher

09-2017 - 02-2018

KFIZ is an NGO in Lusaka- Zambia, that aims to mobilize women and youth from challenging backgrounds through the power of audiovisual training education. www.kilimanjarofilmzambia.org/ Employed Trend Foresight Process for KFIZ project and developed a ‘Roadmap Guide to Social Innovation’ to address how might we help KFIZ become a self-sustainable financial organization. Conducted Human Centered Design Process, ethnographic research and other innovation research methodologies such as trend research, trend mapping, benchmarking, Net-hunting, persona amongst others to analyze KFIZ and fundraising ecosystem to addressed and implement short-term and long-term future scenarios align with user/client needs.

Account Executive

06-2015 - 05-2017

Journalism / PR

BPG Cohn & Wolfe is a partnership between BPG Group’s public relations business unit and one of the world’s leading communications agencies and WPP sibling, Cohn & Wolfe. Handled, conducted and build media relations, research, and content idea development for lifestyle and entertainment clients such as Rivoli Group, Swatch, Global Village, Masafi, Curtin University, Mayrig and Ideas 91. Participated as part of an account team developing and managing PR campaigns\strategies plans and generated original ideas for clients and new business proposals. Identified, pitched and coordinated opportunities for clients such as feature stories, service or product launches, influencers engagement, photo shoots, product placements, competitions, events, opinion pieces, etc. Generated coverage, contact and activity report on a weekly and monthly basis. Distributed press releases and invites to targeted media and followed up. Coordinated and implemented Influencers engagements for overall clients. Created and updated targeted English and Arabic media lists for print, online, broadcast, and radio. Participated in integrate ‘Innovation Think Tank’ team for research and development conducting industry trends for BPG Group.

Marketing Communications Consultant

04-2014 - 06-2014

Social and cultural activities

Fashion e-commerce startup- www.trendyatelier.com/en Constructed the marketing and communications strategy proposal for Trendy Atelier. Carried out ethnographic research to identified key user profiles, market trends and analysed competition advantages to build and enhance Trendy Atelier new value oer.

Marketing and Design Coordinator

10-2013 - 03-2015

C&CO Group is a company created for the provision of products and services for the Oil and Gas Industry. www.cycoservices.com/en Responsible for developing and managing company's integrated marketing and communication strategy. Generated robust creative strategies and solutions throughout trend analysis, SWOT analysis, competitor analysis, consumer behaviour, insight analysis, concept /brand development, prototyping and implementations. Implemented solid brand experience through events including oil & gas fairs, golf tournaments, wine tastings. Created valuable content and design of cross-platform marketing materials across all marketing channels including brand website, marketing collateral, social media and internal communications stating G&CO GROUP overall branding. Designed both internal and external Marketing Communications programs to enhance corporate culture awareness as well as brand experience within the company. Coordinated the website design and information elements to ensure content and functionality are updated and maintained.

Education & training

Elisava, Ecuela Superior De Diseño E Ingeniería De Barcelona

2017 - 2018

Barcelona, Barcelona, Spain, Barcelona

Design/UX/UI, Marketing,

Community management

universidad de la sabana

2014 - 2014

Bogotá, Colombia

Marketing,

Community management

Universidad de los Andes

2008 - 2013

Venezuela, Cuba

Design/UX/UI

My soft skills

Curious

Innovative

Team player

Responsive

Languages spoken

Spanish
Native language
English
Native language