Kinga Éva Miczinger - WIZBII Kinga Éva Miczinger has published his/her professional profile on WIZBII. K M

Kinga Éva Miczinger

trade marketing and market reserach expert

39years • Oradea

Summary

The fact is just a sight, if you really want to act you need an insight.

Skills

FMCGReserachANALYSTTrade Marketing

Experiences

Trade marketing specialist

05-2015 - 12-2015 Chemistry / Biology / Agronomy• Develop & execute new product launch plan for Discounters and manage tailor made promotions • Redesign promotional analyses tool and increase effectiveness • Establish Shopper insight based culture within the company • Develop new communication platforms to reach shoppers • Set up new method for store level execution reporting system and set action plans for sales • Design and lead Perfect Store project via creating efficient market analysis approach Results: The first tailor made promotion I have come up with reached 3X more consumer participations than previous solutions. The final sales volume were 2X more than planned and the partner wanted to list the brand as a standard SKU instead of in/out. It became best practice within the company.

Commercial Intelligence Specialist

01-2014 - 05-2015 Chemistry / Biology / Agronomy• Apply big data approach via optimising and standardising new product launch tracking • Set up the area of shopper & customer insights, enhance cross-functional collaboration • Continue to drive emerging consumer segment understanding & uncover new market trends • Develop strategic insights and actionable business recommendations • Provide in-depth strategic understanding based upon analysis from multiple data sources • Lead and coordinate Global Consumer Tracking Survey, Brand Equity Study, Nielsen retail data • Lead issue based qualitative research and strategic workshops Results: ABCD award for “Trafik Magic” project – as I proactively found a business opportunity and recommended a new research solution and clustering method. Writing Morphing Playbook– I was an active team member of a team to collecting and synthetizing findings about different countries across Europe and provide actionable recommendations for the whole Morphing process (A brand transform into B brand).

Consumer and market insight specialist

08-2011 - 12-2013 Chemistry / Biology / AgronomyCentral and East Europe Shopper Insight Specialist • Design & coordinate all qualitative and quantitative shopper related research in 16 countries • Discover and embed key insights by channels in 10 categories Central Europe Home and Personal Care Consumer and Market Insight Specialist • Deliver actionable recommendations for marketing activities based on analysing multiple data sources (like Nielsen – retail sales, Gfk – consumer panel, TNS – qualitative). Key focus for promotion efficiency, pricing, new product launch and portfolio strategy. Result: Thanks to the delivered insights I supported the marketer’s strategic and tactical decision-making in several countries and categories for CEE. I worked out a new way of promotional pricing elasticity understanding which become the foundation of the Dove brand European promotional strategy.

Market research analyst

03-2008 - 07-2010 Design / Civil engineering / Industrial engineering• Analyse FMCG products market share, price, distribution, new product launches • Promotion evaluation – ScanTrack Specialist • Practical uses and calculation of relative price index and price elasticity • Hold marketing and trade marketing presentations every month • Contact with clients – manufacturers (Unilever, Mattel, Szentkirályi – mineral water, Eckes-Grannini)

Education & training

University Szent István

2006 - 2008 Gödöllő, Hungary, GödöllőMarketing

My soft skills

Communicating
Innovative
Curious
Analytical

Languages spoken

  • English

    Professional

  • German

    Intermediate

  • Hungarian

    Native language

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