Marketing Intern
07-2017 - 11-2018 Marketing Marketing Product management for Anador, Dorflex Icy Hot and Novalfem.
Trend analysis, brand performance, evolution and entry of new competitors; Analysis of market data extracted from IMS (PMB/DDD/MDTR); Monthly presentation of brand analysis; Monitoring of sales, competitors and market; Support for brand strategies; Support in activities to launch new product; Conduction of new key visual and package design project; Evaluation of sponsorship proposals for sporting events; Review of online media plans; Promotional budget control; Conduction of projects for the brands and the area; Planning and execution of measurements, communications, price and POS strategies; Monitoring and analysis of market research; Execution and follow up of campaigns with the Trade Marketing and the members of the sales force; Forecast and billing samples.