Isabel Lopez - WIZBII Isabel Lopez has published his/her professional profile on WIZBII. I L

Isabel Lopez

Regional Visual Merchandising Spain

36years • Madrid

Summary

Enthusiastic individual with a wide range of experience in Business, Marketing and Fashion Styling. Retail experience of over 10 years, mainly as a Senior Visual Merchandising Specialist. Dedicated to delivering excellent visual standards to inspire people and maximising sales. Passionate about fashion and future trends, thrives on a challenge and always looking for ways to improve and develop new skills.

Skills

Driving License BFirst Aid 3 days courseAdobe Suite PhotoshopAdobe Suite IllustratorAdobe Suite InDesignMicrosoft Office WordMicrosoft Office ExcelMicrosoft Office PowerPoin

Experiences

Creative Services Senior VM Coordinator Southern Europe & Mexico

03-2018 - NowMarketingControl and manage planning process for all retail stores in regards to implementing the seasonal VM and standards, managing all planning to the brand’s expectations. Support the delivery of planned sales targets. Ensure window display planning is executed correctly working with Windows coordinator. Work with the CS Team in planning, purchasing props, ensuring all purchases are made within agreed budgets. Manage all internal and external partners for creative projects as ensuring that all are delivered in accordance within agreed timescales and standards. Partner with internal and external teams to provide training to maintain a high level of window display standards. Achieve the very best standards of VM for the model store and retail stores’ launches in Southern Europe and Mexico. Support the Mexico VM in their daily activity, while visiting once a season to implement and replicate same displays and standards’ principles as in Europe.

Regional Visual Merchandising Spain

12-2016 - 03-2017 MarketingDefine seasonal VM concepts and windows schemes; following global guidelines such as C&A directives, being the central interlocutor. Monitor and follow-up commercial activities, while making use of sales indicators’ analysis and KPIs. Report detailed analysis of competitors and stores’ sales in order to ensure right working techniques and goals achievements. Motivate and support sales and VMs’ teams, as well as assisting them on their performance and daily coaching/training. Provide full presentations and product push demonstrations; while introducing new business procedures, strategies, campaigns and promotions among others. Manage, control and check store orders to ensure windows’ materials and VM kits.

Senior Visual Merchandising UK

01-2015 - 07-2016 MarketingEnsure that window schemes are installed according to the corporate VM directives and to a high standard. Develop and conduct monthly model stores to support with the elaboration of seasonal guidelines. Involve in store openings, refits and closures in SIS across retail and wholesale. Report and adhere to company guidelines, making commercial adaptations wherever necessary. Work with showroom set up’s and press events whilst adhering to HB guidelines.

VM/Window Dresser Specialist London

08-2011 - 01-2015 MarketingWork alongside Head Office Presentation Managers to create M&S seasonal guidelines. Deliver and design new VM concepts, and launch of the latest promotions and collections. Create windows’ displays, assisting across the trial store and other stores in the region. Mentor and coach staff members to ensure they understand the brands, customer profiles and styling principles to development their capabilities. Organise layouts, grids and stock positioning to enhance product setups and improve customers’ experience.

Education & training

Visual Merchandising- Saint Martin’S University

2012 - 2013 London, UK, LondonMarketingProfessional Course

Fashion Merchandise Management- Southampton Solent University

2009 - 2011 Southampton, HampshireProject / Product managementMarketing / Consumer Behaviour, Retail Marketing and Management, Retail Space Analysis and Design, Buying and Merchandising, Enterprise, and Innovation and Futures.

Business and Finance- Sheffield Hallam

2008 - 2009 Sheffield, United KingdomAccounting / Management controlStrategic Management, Marketing Communication, Emerging Market Businesses, Business Ethics / CPR, and International Business.

Business Management- MBA Business School

2005 - 2008 Las Palmas de Gran Canaria, Las PalmasAccounting / Management controlMarketing / Market Research, Maths / Statistics, Accounting / Costs I,II / Finance I,II, Micro-economy I,II / Macro-economy I,II, Human Resource Management, and Environmental Issues.

My soft skills

Communicating
Creative
Analytical
Enterprising

Languages spoken

  • English

    Professional

  • Spanish

    Native language

  • French

    Basic

My Internet presence

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