Himali Lalwani - WIZBII
Himali Lalwani has published his/her professional profile on WIZBII. H L
Himali Lalwani
27years • The City
Experiences
Intern- Women's Apparel Team
01-2018 - 03-2018 Strategizing and coordinating promotions for Private Label brand – Sangria.
Conducting comparative analysis between women's wear brands.
Monitoring and improving brand competitiveness in marketing functions.
Conducting apparel market trend analysis.
Comparing brand positioning of Sangria in context of sales & Profit to other private labels on the Jabong Platform.
Conducting regressions on Consumer Behavior and buying patterns.
Other ad-hoc marketing functions.
Summer Interim Project
05-2017 - 06-2017 Worked in “Intimate Nation”, the latest label addition to India’s 2nd largest fabric manufacturer.
Coordinated with marketing director and researched market trends for the brand’s soft launch.
Aligned market strategy to match the business strategy by planning promotional activities that strictly mirror the brand positioning.
Networked with the distributors and suppliers to source good quality fabric, to be made available at the time of production with
minimal cost and time discrepancies. Demanded skills in project management, multi-tasking, and attention to detail.
Planned product promotions for winter 2017 and generated 32% increase in purchase orders.
Intern- Merchandising Department
05-2016 - 06-2016 Worked for the division of Lucky Brand Jeans in India’s 3rd Largest Export house.
Coordinated in new product development using latest technological advancements for summer 2017; demanded adaptability and
resilience to keep up with the latest trend in technology.
Closely worked with the directors and managers in strategizing the brand positioning.
Established good relationship with clients; polished skills in relationship management.
Presented the updated product catalogue of summer 2017, after attending interacting with buyers to comprehend client needs.
Education & training
Queen Mary, University of London
2018 - 2019 London, Greater LondonMarketing
BA Hons Fashion Business Management- Other
2014 - 2018 New Delhi, Delhi, India, New DelhiProduction / Manufacturing / Operations- Awarded Best Undergraduate student 2018 for exemplary academic performance
- Relevant Module – Business Environment, Strategic Management and Fashion Product Development