heli naden

I'm Helinaden as a copywriter/content writer who has been in the field for many years, I have had the opportunity to witness the evolution of today’s customer. Gone are the days when customers were wowed by big and complex grammar, technical jargon, glorified certificates and the regular mumbo-jumbo that became the standard of business competence. These days, customers are looking for brands that really understand their needs; they want to work with brands that really focused on helping them – that is what you want too.