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Gül Şahin

Digital Marketing Specialist

33 years • Istanbul


A motivated, adaptable and responsible Digital Marketing Specialist seeking a position in the e-commerce sector which will utilize the professional and technical skills developed through past work experiences in this field. I have a methodical, customer-focused approach to work and a strong drive to see things through to completion.


email marketing digital marketing Campaign Execution


Digital Marketing Specialist

12-2012 - Now Email Marketing * Customizing emailing templates using HTML editors. * Testing, distributing and analyzing mailings using web based email marketing tools. * Planning the campaign process * To facilitate and to support e-sales through E-Commerce channels. * To analyze, and to present results of activities. * Designing and executing monthly and Ad hoc campaigns using UNICA Campaign Management tool and Unica eMessage. * Hands-on experience of implementing CRM Unica Campaign Management, Unica eMessage, Unica Marketing Operations * Datamining and segmentation for email marketing campaigns Customer Care Experience * To give dynamic support and to assist customers to keep their activities up-to-date and with a standard level of quality via meetings/conference calls and daily correspondence. * Maintaining a good and cooperative relationship with the customers by offering them full service. * Assuring an overall functioning of local and global campaigns by gathering information, executing, and testing, monitoring and providing feedback to customers. * Travelling internationally to meet with customers and deliver clear company messages * Communication with worldwide local establishments of AIRFRANCE KLM Training * Giving one-on-one and group trainings on the tools and processes inside the team * Handling the training documentation which includes writing and editing technical procedures and tool manuals * Visiting KLM Headquarters in Netherlands to receive trainings on the new aspects of the tools and processes used in our daily operations Content Management (December 2012 - December 2013) * Executing and updating campaigns and implementing specific information using web based content management systems. * Monitoring the campaigns, the information on the websites with regular sanity/quality checks.

Education & training

Katholieke Universiteit Leuven, Belgium

2011 - 2014 Leuven, Flemish Brabant Teaching

English Literature - Boğaziçi University

2005 - 2011 Istanbul, Turkey Teaching

My soft skills


Languages spoken

  • English


  • German


  • Turkish

    Native language

  • French


My dreams

One day

Travel half of the year