Digital Marketing Specialist
12-2012 - Now Email Marketing
* Customizing emailing templates using HTML editors.
* Testing, distributing and analyzing mailings using web based email marketing tools.
* Planning the campaign process
* To facilitate and to support e-sales through E-Commerce channels.
* To analyze, and to present results of activities.
* Designing and executing monthly and Ad hoc campaigns using UNICA Campaign Management tool and Unica eMessage.
* Hands-on experience of implementing CRM Unica Campaign Management, Unica eMessage, Unica Marketing Operations
* Datamining and segmentation for email marketing campaigns
Customer Care Experience
* To give dynamic support and to assist customers to keep their activities up-to-date and with a standard level of quality via meetings/conference calls and daily correspondence.
* Maintaining a good and cooperative relationship with the customers by offering them full service.
* Assuring an overall functioning of local and global campaigns by gathering information, executing, and testing, monitoring and providing feedback to customers.
* Travelling internationally to meet with customers and deliver clear company messages
* Communication with worldwide local establishments of AIRFRANCE KLM
Training
* Giving one-on-one and group trainings on the tools and processes inside the team
* Handling the training documentation which includes writing and editing technical procedures and tool manuals
* Visiting KLM Headquarters in Netherlands to receive trainings on the new aspects of the tools and processes used in our daily operations
Content Management (December 2012 - December 2013)
* Executing and updating campaigns and implementing specific information using web based content management systems.
* Monitoring the campaigns, the information on the websites with regular sanity/quality checks.