Gordon Skaljak - WIZBII Gordon Skaljak has published his/her professional profile on WIZBII. G S

Gordon Skaljak

Experienced B2B Marketing Manager, MBA, CIM

54years • London

Summary

A highly experienced senior marketing communications professional, with over 18 years’ management experience, delivering results and improvements across all media channels with an excellent track record. Strong background in both traditional, brand and digital marketing, improving marketing teams and processes, strategy and communications planning. MBA and CIM qualified, expert in B2B marketing communications, PR, managing teams, agencies, 6-figure budgets and costs.

Skills

Marketing StrategyDirect MarketingcrmLead GenerationMarketing ManagementMarketing CommunicationsPRSeoDigital MarketingBrand ManagerSocial MediaMarketing AutomationLead Scoringteam management

Experiences

Global Head of Marketing

07-2015 - NowResponsible for all aspects of marketing management and promotion of advanced legal technology, SaaS, contract management solutions, analytics and LegalTech services to large corporates and international law firms. • Reporting to the Global MD and CEO. • Responsible for the global marketing plan and activities including content marketing, brand appraisal, PR, profile raising and events, social media and digital communications. • Managing marketing team of five people and a 6-figure marketing budget control. • Tracking and measurement of marketing communications activity against KPIs. • Sourcing and managing marketing agencies – consolidated and reduced cost. • Production and management of online and offline marketing assets and events. • Lead generation. Initiated new digital marketing strategies. Introduced ‘RACE’ framework. • Integrated marketing teams, digital and CRM platforms, up-skilling of marketing personnel. • Introduced marketing automation, lead scoring, lead nurturing, structured integrated marketing and ‘Test-and-Learn’ campaign management across all marketing channels and digital media. • Achievements: reduced cost-per-lead by 35%, improved brand awareness, reach, engagement, lead nurturing and prioritisation, increased lead generation by 280% globally. Implemented a record-breaking webinar series with over 1800 sign-ups, generated over 7500 marketing-ready leads and over 2200 sales-ready leads. • Significantly improved all marketing processes, skills and effectiveness.

Education & training

Aston University

1999 - 2002 Birmingham, City and Borough of BirminghamProject / Product management, Sales, Marketing

My soft skills

Communicating
Flexible
Creative
Team player

Languages spoken

  • English

    Native language

  • Serbian

    Native language

  • German

    Intermediate

  • Croatian

    Professional

My Internet presence

Make every future a success.
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