Head of Marketing
12-2016 - 12-2017 Marketing Development and implementation of an annual marketing plan and strategy to drive growth and reach S.M.A.R.T goals.
Own offline & online media strategy in line with global guidelines and local needs to increase TOMA (top of mind awareness).
Manage and implement digital marketing strategy to improve brand’s social media reputation and recognition – in 6 months period: 34% more Ig followers & > 8M Ig views.
Trade Marketing plan build-out (online & offline) to increase attractiveness at the POS (point of sales), drive brand and commercial goals.
Develop and manage local events strategy.
Working closely with the company’s Sales team; enabling them to meet the commercial objectives by providing them with appropriate tools, materials and