Eleonora Stentella - WIZBII Eleonora Stentella has published his/her professional profile on WIZBII. E S

Eleonora Stentella

Business and Web Analyst - Branding

39years • Rome

Summary

I have 3 passions: Numbers (I use them to "describe" what surrounds me), IT and Travel. At the moment I am a Business Analyst specialized in "Voice of customers" but I have experiences also as Online Analyst..In the past, I had my own Company in the pharmaceutical and cosmetic sector, managing over 200 references and opening markets in Italy, Spain and Korea. I travel since I was 16 (I lived in Vienna for 2 years finishing High School with the Leonardo's project), then I worked in London and in Las Palmas de Gran Canaria. Available to move for work reasons.

Skills

CRM (Sales ForceCrmBusiness AnalysisWordpressEmail MarketingTrackingGoogle AdsensGoogle AdwordsGoogle Analytics

Experiences

Business and Digital Analyst

06-2017 - NowStudies / Statistics / Data• Quality and Quantitative Data Analysis for the project named "JLR Master Program 3.0" that involves 65 Jaguar and Land Rover dealers in Italy (Sales process analysis and sales 2016 versus ytd 2017). • C.A.T.I. (Computer-Assisted Telephone Interviewing) data metrics analysis for Jaguar -Land Rover Service dealers joining the JLR Master Service project. • C.A.T.I Data Analysis for NPS Studio - ALD Automotive vs. Jaguar Land Rover Long Term Rental (NLT) • Customer satisfaction search for AUDI, BMW, Mercedes, JAG LR, Porsche dealerships (KpI and Metrics definition for Premium Brand). • Web Analyst for Corporate Sites (www.arete-methodos.com/ e massimoghenzer.blogspot.com/)

Brand and Marketing Consultant

05-2017 - 10-2017 Community management• Competitors analysis using Google, Bing and others tools such as Google Trends, Similar Site, SemRush, .. • Web site metrics analysis using Google Search Console and Google Analytics • Content curation for the web site (SEO basic strategy) • GoogleAdwords account optimization • Set up of Google MyBusiness Account • Set up of GSuite (Roma office) More info: https://www.slideshare.net/EleonoraStentella/tlrt-international-law-firm-brochure - www.tlrtlaw.com/it

Communication Specialist

02-2017 - 11-2017 Community management• Planning and implementation of social media campaigns on Facebook, Twitter, LinkedIn, Slideshare and YouTube • Website content curation and web pages optimization • Management of crowdfunding campaigns in association with #Italia that changes • Support for local clubs activities (management of mailing lists, graphics, videos, etc.) • Video creation for the Youtube channels: Pensare Decrescente e Decrescita Felice

Brand Manager Consultant

02-2016 - NowCommunity management• Competitors' Analysis through Mistery shopping and online channels'analysis (Sentiment Analysis, etc) • Web site traffic analysis - www.salvatidiagnostica.it • Content curation and planning for email marketing - conversion rates analysis (CTR-CPA) • Management of google adwords and adwordsexpress accounts - google analitycs and Google MyBusiness. Main achievements: Design of the "PUNTO PRELIEVI" project. The project has allowed Salvati Diagnostica to increase profits and awareness.

Sales and Marketing Director

02-2014 - 05-2017 Project / Product managementFrom 2015 Member of the CDA of the Secondary Branch Alchemiaway Srl Italy. • Company KPI's monitoring and inventory control. • Marketing research through Focus Group organization and management. • Customer satisfaction analysis using: online surveys; organizing in-store promoter activities with distributors; programs for loyal clients (Alchemia Fun & Frineds veterinary sector) • Beta Testing for the lounch of new cosmetics products through beauty party organization. • Prices definition for veterinary and cosmetis products pipelines and for private labels (Zotal Marca Blanca) Approx. 100 references • Business plan for market penetration in Italy and Spain with consequent opening of Secondary Branches. • Fairs organization and management in England, in Italy and in Spain (American Horse Fair, Game Fair, Fieracavallo Verona, Cosmoprof Bologna, Sicab, etc.) • Creation of sales manuals and texts for scientific dissemination during conferences held in Italy and abroad.

Business Analyst and CRM Specialist

07-2013 - 01-2014 Marketing▪ Analysis for private label products ( KPI's definition in terms of margins, volumes, values and promotions' BEP) ▪ Ophthalmic lenses sales procedures analysis (based on internal auditing activity) ▪ Outlet channel SWOT and PEST analysis ▪ Production of a report based on competitors analysis (international framework) ▪ Design of the “Inventory project” required by the General direction in order to reduce the mismatch between physical and accounting inventory ▪ Upgrade of Optissimo channel visual merchandising manual ▪ Database segmentation and cluster analysis More info: https://www.slideshare.net/EleonoraStentella/referenze-gruppo-randazzo

Marketing

09-2009 - 06-2011 Community management▪ Identification of marketing effective strategies for the main services and products pipeline of the company ▪ Definition of cluster and analysis of customer base degree of satisfaction (CRM) ▪ Definition and evaluation (ROI) of media planning campaign in terms of quantitative and qualitative results. ▪ Design of sales procedures for the sales agents network ▪ Set up of sales agents training (in accordance with the Sales Director) ▪ Product manager MyGusto (last 6 months) More info: https://www.slideshare.net/EleonoraStentella/reccomendation-letter-media-mobile-spa

Web marketing consultant

09-2008 - 10-2016 MarketingConsultant with personal VAT. • 2010 - International Marketing consultant for the Event called Bunka No Matsuri in association with Fondazione Italia Giappone, Ambasciata del Giappone, Regione Umbria (http://www.umbriaon.it/i-colori-del-giappone-invadono-san-gemini/) • 2010 - Media Planner and press officer for "Fumetterni II Edition" (Exposition and Fair) with Confartigianato Imprese Terni, Miur, Regione Umbria and Associazione culturale Amici Miei - www.fumetterni.it/ • 2009 - Press officer and Digital PR for Expolabor Avigliano Umbro and "Convegno internazionale sulle Energie Rinnovabili" CET of Mogol • 2009 - Media Planner and press officer - Fumetterni I Edizione • 2008 - Press Officer and Digital PR - ISTESS - FilmFestival Popoli e Religioni (http://www.popoliereligioni.it/, https://en.wikipedia.org/wiki/People_and_Religions_%E2%80%93_Terni_Film_Festival) • 2008 - Press Officer and Marketing consultant for Teatro Openair III season (Program: Simona Marchini in "Ah dolce notte quante stelle tour", PARIS OPERA and ATERBALLETTO, Irene Grandi, Dario Fo, I Virtuosi Italiani in "film opera", Ron; Enzo Iacchetti in cabaret, Massimo Ranieri tour). Acivements: Sold Out

Education & training

Udacity Inc.

2017 - 2018 Mountain View, CA, USA, Mountain ViewIT development, Community managementGoogle is partnering with online education provider Udacity to fund a program for 50,000 aspiring app developers.

Madri Internet Marketing Ltd

2013 - 2013 Florence, Metropolitan City of Florence, Italy, FlorenceCommunity management, IT development, IT developmentWeb Marketing Specialist certification

LUISS Guido Carli

2012 - 2014 Rome, Roma CapitaleProject / Product management, ConsultingFull time formula. I graduated before the deadline. Business Administration, Statistic, Financia Math, Planing and controlling. Specialization in Marketing

Html Srl

2011 - 2011 Rome, Metropolitan City of Rome, Italy, RomeAudiovisual productionWeb Master certification developing web site using Html, CSS and PHP languages.

Regione Umbria

2010 - 2011 05100 Terni, Province of Terni, Italy, TerniIT developmentMaster (part-time formula) in Web design and online communication using Adobe Photoshop, Indesign, Dreamweaver and Flash. During the Master I had also obtained the international Adobe Associate certifications in: "Visual Communication" using Adobe Photoshop and "Web Communication using Adobe Dreamweaver".

Università degli studi di L'Aquila

2004 - 2007 L'Aquila, ItaliaMarketing

Regione Umbria

2003 - 2004 05100 Terni, Province of Terni, Italy, TerniIT developmentQualification of "Internet IT operator" (Office Automation) with 100/100 mark. "Internet computer operator recognized by the Umbria Region and valid at national level for the effects provided for by article 14 L.21.12.78 n.845". Expert in: Network development, LAN, Office software (Excel, Word, Power Point, Access)

My soft skills

Communicating
Independent
Positive
Analytical

Languages spoken

  • English

    Professional

  • Amharic

    Professional

Extra-professional Experiences

Reporter freelance

Corriere Dell'umbria
01-2008 - 06-2013

My dreams

One day

I would like to become Brand Manager for an important multinational Company and traveling as much as possible.

My Internet presence

Make every future a success.
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