VP Brand Management EAME
05-2014 - 05-2017 Hotels - Restaurants Strategic management of all branding activities in +50 countries encompassing the following brands: Westin; Sheraton; Aloft; Four Points by Sheraton; and Element. Manages brand health metrics, compliance and positioning across EAME.
Analyses and utilises customer insights and marketing intelligence to create and execute innovative marketing plans and brand storytelling, covering both online and offline channels with full budgetary accountability. Includes demand generation, PR, events, associate engagement (matrix organization), digital/social campaigns, partnerships and guest experience.