CoFounder - Brand & Product Strategy Director
11-2013 - NowCommunity management Brands & Products:
Startups
- Badi (€8 millions Series A investment / 700,000 registered users/ Markets: Spain, UK, France, Germany)
- ByHours (€3 millions Series B investment / 200K users / 2.500 hotels worldwide)
- Digifood (€600.000 Series A investment / 400 events with the Champions League & French Sport clubs)
- BeYou (Chosen by Technogym Wellness Accelerator - €280.000 Seed investment / US Market)
- TopDoctors (€3 millions Series A investment / Markets: Spain, Italy, UK, Chile, Mexico, Colombia & USA)
- GlampingHub (12.000 Glamping spots in 90 countries / €2 millions turnover)
Corporate
- Pearson Education (Project Literacy) (Award: Lions Cannes Health Grand Prix Winner 2016)
- La Caixa, Banc Sabadell, Caprabo, Wrigley, Shana
Responsibilities:
In charge of identification of market trends and oversees advertising and marketing activities to ensure the right message is delivered for products or services that we develop at The Mobile Bakery, in order to drive business goals. Working closely with many teams, including product developers, researchers, marketing and creatives to make sure the brands values and image are followed. Examples of my achievements in these areas include executing the launch more than 25 new products for startups in multiple countries through lean and agile methods.
As the Product Strategy Lead of the agency, defined MVPs, and developing epics, features and non-functional requirements, carry out research to make data-informed product decisions, prioritize for the win, and create a solid product roadmap. Backlog coordination and grooming and coordinate the communication with all stakeholders, work across departments to support, launch, and market our products.