Marketing and Sales Intern
05-2015 - 08-2015 Energy / Materials / Mechanics • Reported to the K&N Brand Manager
• K&N is the leading brand of performance aftermarket air filters and air intakes, with over $200 million in sales worldwide
• Created a detailed marketing plan for the company’s new line of reusable cabin air filters
• Analyzed the point of sale data for the company’s major retail customers to determine the cannibalization effect from the recent launch of K&N products at 2,500 Walmart stores
• Updated the jobber training program to reflect the changes in technology for K&N’s product line
• Revised the comprehensive guidance for outbound customer service calls to drive increased sales
• Created presentations for all projects and presented the recommendations and findings to the company’s Chief Marketing and Sales Officer and the sales and marketing staff