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Claudia Resta

Digital PR & Community Manager

50years • Milan

Summary

I have been developing innovative strategies for high-profile organisations and brands for more than ten years, building technical expertise in all aspects of digital marketing, social media, relationship building and customer engagement. By creating and launching integrated marketing campaigns within the communities, I generated outstanding results online, on social media and at live events. I love to cultivate strong relationships with stakeholders, partners, influencers and customers. Fluent in Italian and English, conversational French and Spanish.

Skills

Digital PRs

Influencer Marketing

Community Management

Social Media Marketing

Journalism

Brand Awareness

Budget Administration

International Experience

Experiences

Digital PR Manager

02-2017 - Now

Community management

Recruited to spearhead the launch of the Dainese Settantadue brand. In charge of Brand Awareness & Positioning, Brand Ambassadors, Social Media Strategy, Influencer Marketing. Joined to provide strategic leadership for international marketing events as well. - Management of WW brand ambassadors plus EU, USA & JAPAC influencers, directly and through local PR Agencies; - Strategic planning of all Social Media handles (Instagram, Pinterest, Spotify, Facebook) and SEA. - Brand image positioning and management, in collaboration with the Art Director and Product Manager.

Senior PR & Community Manager

11-2011 - 12-2016

Community management

Hired to spearhead the initial community strategy and launch of Yelp Italy, I helped it grow from 0 to over 1 million users. Directed marketing initiatives and strategy, created and executed innovative campaigns on-site and on-location that maximised engagement, awareness, and overall impact. Developed content, social media marketing strategy, PR activities, community events and negotiated partnerships to build the Yelp brand; Collaborated with a cross-functional team of editors, scouts, community managers and translators, and helped Milan become the largest and most engaged Yelp community in Italy; Led daily interactions with users in the community and maintained relationships with top users: grew the community to become the 3rd largest in Europe after just two years.

Senior Content & Community Manager

04-2007 - 11-2011

Community management

Supervised strategic planning, communications, SEO, and marketing efforts for multiple projects: Origin, EA Games, Nestle, DeAgostini and Juventus. Produced and implemented effective marketing campaigns, managed performance, maintained budgets, forecasted opportunities, and introduced new products and content online. Launched and developed the InsideTheGame project as Italy’s first UGC community for gamers; Awarded Italy’s prize for Advertising Success in 2009; Launched and developed the IdentiKids project as Italy's first crowdsourced video platform and TV show for kids, generating 3k+ videos in the first year.

Community Director

04-2002 - 03-2008

Community management

Joined to lead marketing and engagement initiatives for Italy’s largest online gaming community including World of Warcraft, Call of Duty, Ultima Online, Lineage II and Neverwinter Nights. Performed competitive intelligence, content creation and management and oversaw a team of marketing interns to facilitate community engagement activities. Managed the largest Ultima Online server in Europe, with an average of 10K active users/day; Advised and supported upper management by providing customer insights and analytics from integrated marketing campaigns that created greater brand awareness.

Education & training

Giurisprudenza- Università Di Ferrara

1998 - 2006

Ferrara, Province of Ferrara, Italy, Ferrara

Infra / Networks / Telecom, Legal,

Marketing

Diritto industriale- University Of Bologna

1993 - 1998

Bologna, Italy, Bologna

Sales, Project / Product management, Corporate governance, Community management, Marketing, Accounting / Management control, Sales, Legal, Studies / Statistics / Data, Design / Civil engineering / Industrial engineering, Journalism / PR, Consulting, HR / Training,

Teaching

Dipolma di Liceo Scientifico- Liceo Scientifico Augusto Righi

1989 - 1993

Bologna, Italy, Bologna

Chemistry / Biology / Agronomy, Chemistry / Biology / Agronomy, Teaching, Architecture / Town planning, Social and cultural activities, Studies / Statistics / Data,

Journalism / PR

English language- University of Cambridge

1988 - 1993

Cambridge, Cambridge, UK, Cambridge

Teaching

My soft skills

Flexible

Creative

Team player

Innovative

Languages spoken

Italian
Native language
English
Native language
French
Basic
Spanish
Basic

My dreams

After graduating

I wish to never stop experiencing and learning new things and to improve human beings' life through my job.