Marketing Manager
08-2015 - 02-2016 Energy / Materials / Mechanics Implementation and follow-up of SEO KPI for the website
Satisfaction survey
- Specifications: long term survey, administered after each and every encounter with a customer (sales, maintenance, …)
- Design: paper and web-based surveys, use of arrays to ensure precision without limiting the customer’s expression
- Administering: preparing the adequate amount of surveys for the salesperson meeting customers
- Analysis: use of professional tools to manage the parameters: survey’s specifications are respected, survey’s results are significant, customer’s behavior still fits buyer persona’s
Design and redaction of promotional material
Creation and promotion of webinars
- Team work with engineers
- Creating a suitable environment for both our engineer and the customer
- Implementation on the website
- Follow-up of webinars performance through KPI
Creation of a complete inbound marketing strategy:
- Specifications, steps, key numbers, convincing superiors of feasibility and ROI
- Web Design: Landing pages, CTA’s
- SEO
- Content marketing: creating and applying a comprehensive content strategy making use of both pre-existing and new material
- Lead nurturing: following the buyer's journey, answering his questions and problemes through automated smart mailing, prove company's expertise
- Lead conversion