Head Marcom
01-2013 - 10-2016 Marketing 1) Responsible for Marketing planning, 360degrees Communication development, generate targeted enquiries to achieve sales targets every month for FIAT cars (Punto, Linea, Avventura & Abarth). Improve image of the brand amidst channel, customers & communities (fan groups)
2) Strategic blueprint of iconic JEEP brand launch in India -Research, Creative brief, Media strategy, Social Media engagement, Experiential events & Innovative display events – super luxury segment. - Jeep range (under Chrysler badge name)
3) Responsible for Innovation, Content Creation, & delivering BIG “eXperience” at customer end