Anastasiya Kutuzova - WIZBII Anastasiya Kutuzova has published his/her professional profile on WIZBII. A K

Anastasiya Kutuzova

Marketing specialist

37years • Madrid

Summary

I am a Marketing specialist with more than 5 years of experience in international corporations such as Johnsen & Jonson and Alexion LLC as Product Manager Clinics for spine and drugs for orphan diseases. I also have Master Degree at BI School of Management with regards to NGOs project management and Master in Digital Marketing at EAE Business school (Madrid, Spain). I currently reside in Madrid and I am looking for new opportunities on the local market.

Skills

MS Office ProfessionalSeoSem

Experiences

Product Manager

01-2015 - 03-2017 Personal services• Active participation in the functioning of the Global Brand Team. • Tactical implementation of EMEA initiatives in Russia, with a focus on the market penetration of the product (generate demand, create access, and support utilization). • Development of marketing tools and activities. Management of branding and medical education agencies. • Implementation of the local plan in line with the global brand strategy. Development and implementation of the unit budget. • Development of product positioning and segmentation strategy (i.e. lifecycle management, business development etc.). • Active participation and coordination of the 3-year strategic local brand plan and annual tactical plans. Leadership in the best practice sharing process and bring local market insights into the team. Development of the ongoing sales training for field force (for the PNH branch). • Implementation and monitoring the local marketing budget in line with the Regional one.

Product Manger Depuysynthes (Spine)

01-2013 - 01-2015 Project / Product management• Brand Strategy development brand positioning for the loyal end-users. • Marketing plan development and execution: implementation of comprehensive marketing plans to effectively achieve business goals (net sales growth up to 23% within the whole portfolio). • End-User Insights & Analytics identification: insights and market trends identification, KOL development and loyalty enhancement through specific programs. • KOLs development: development of the local brand-new educational programs (yearly four courses: hands-on labs, 2 level educational programs for naïve and advanced clients). • Localization, management and follow up of the International Educational programs on the local market (OA – International Surgeon Spine Society). • Development and implementation of the local promo materials. • Sales Team (26 Sales Specialists, 2 Area Managers) product trainings development and implementation. • Development and implementation Price Policies for 12 brands. Business and Financial Acumen application and monitoring: 11 brands management (768 000 SKU) by applying corporate rules, guidelines and financial principals. • New Launch: 12th brand launch (26 new SKU). New brand development, promotion and commercialization along with sustained business growth and strategy of the company.

Education & training

Eae Business School

2018 - 2019 Madrid, Spain, MadridProject / Product management, Community management, Marketing, Accounting / Management control, Infra / Networks / TelecomLaunch of a new business project on the local (Spanish) market with potential sales growth 24%

Moscow State Institute Of International Relations

2001 - 2004 Moscow, Russia, MoscowMarketing, Accounting / Management control

My soft skills

Persevering
Analytical
Creative
Team player

Languages spoken

  • Russian

    Native language

  • English

    Native language

  • Spanish

    Native language

  • French

    Professional

  • Norwegian

    Basic

My dreams

One day

make a difference to the future possibly making a word a better place to live

Make every future a success.
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