Anais Virchez - WIZBII Anais Virchez has published his/her professional profile on WIZBII. A V

Anais Virchez

35years • Mexico City

Summary

Marketing Specialist ● Customer service and team focus: Able to work in a team environment to achieve business expectations and goals. ● Initiative: Result oriented, goal driven, positive attitude, focused and welcome new challenges. ● Integrity: Loyal, honest and high professional integrity ● Management: Able to analyse NIELSEN, P&L, use SAP and can make decisions that lead to successful results. ● Solutions focused: Confident with problem solving, good leadership skills, and can prioritize workload and achieve key performance indicators.

Skills

● Office, SAP, Nielsen

Experiences

Marketing coordiator

02-2014 - 02-2016 ● Responsible for the core product - Milk Brand ● Optimized SEO campaigns ● Analysed and evaluated campaigns ● Designed and executed co-marketing campaigns to run in the market ● Increased product portfolio by conducting SKU selection, pricing strategies and sales forecast ● Project managed cross-functional teams including product and packaging development, consumer insights, category management, finance, logistics and operations ● Implement new product development based on market research ● Delivered annual marketing plans for customers ● Created budgeting and profitability analysis (P&L) ● Conducted Data analysis (including the use of grocery scan data software such as Nielsen) Achievement: As a Marketing Coordinator, I was responsible for the core product (milk) in the Mexican market. I created marketing strategies to increase sales to over 113% RY, thereby successfully gaining 70pp market share against our biggest competitor NESTLE.

Marketing coordinator

02-2012 - 01-2014 ● Responsible for the core business product - Scotch Brite. ● optimized SEO campaigns ● Created and implemented strategic & marketing plans ● Launched new products for brands. ● Built brand awareness for product portfolio ● Increased product portfolio by conducting SKU selection, pricing strategies and sales forecast ● Measured effectiveness of ‘Sell in & sell out’ analysis ● Conducted P&L Analysis Achievement: As a Marketing coordinator, I was responsible for and managed the brand “Scotch Brite”, the core business product in the Home Care division. My main challenge was increasing sales by 65%, developing strategic & marketing plans, conducting external marketing research, introducing more than 14 new products to the market, growing 10% of the base sales, generating brand building (brand awareness), taking more than 98% of brand penetration.

Education & training

Universidad del Valle de México

2007 - 2011 Mexico City, CuauhtémocMarketing

Languages spoken

  • Spanish

    Native language

  • English

    Professional

  • French

    Basic

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