Alisa Kholmovskaya - WIZBII Alisa Kholmovskaya has published his/her professional profile on WIZBII. A K

Alisa Kholmovskaya

Communications Specialist

34years • Moscow

Summary

International specialist in Communications and Digital Marketing, Events and Project Management, PR and Advertising.

Skills

AdobeMs OfficeMaclanguagesSocial MediaFacebookInstagramWordpressYoutubePinterest

Experiences

Project Manager

07-2016 - 07-2017 Strategy: In one month developed and executed the store opening plan, as well as the grand opening which attracted media coverage and hundreds of visitors. Developed the website’s map and content. Brand communication & marketing: Scouted and built relationships with the up-and-coming brands at the Active Collective Trade Show in New York (Jan 2017), such as Noli and Body Language; worked in collaboration with smaller brands to organize special events, such as Maurice and Co; introduced promotions, such as “The Special’s week” when one brand would be “on special” for a week granting discount. Social Media: Ran advertising campaigns on Facebook and Instagram with monthly budget of 200 Euro; reached the target of 500 organic followers in the first 2 months on Facebook and Instagram; using MailChimp, took care of internal and external communications, created monthly newsletters for the website’s subscribers. Sales: Systematically searched for new brands to be represented at the store, negotiated pricing conditions: e.g., lowered WSP by 30% for Liquido Active; conducted trends research, analysed sales results and developed strategic sales plans, e.g. Black Friday with 30% off all clothing and 10% off all accessories achieving the target profit goal. Project management: Took care of all aspects of operations, such as logistics, product selection and placement, visual merchandise; trained sales staff; set up and mastered Lightspeed payment system. After launching the store, additionally started managing an online store “The Great Yoga Wall EU” (yogawall.eu) in terms of operations, logistics, provider and customer communication, social media, merchandise and other; organized the first sold-out Yoga Wall Teacher Training.

Marketing & Promotions Manager

05-2015 - 05-2016 Social Media Marketing: Revived the marketing campaign and included Social media platforms, such as Instagram into the marketing plan; developed the concept and earned hundreds of organic followers in the first month. Worked hand in hand with the graphic designer to run various campaigns, including Special offers on family photography packages. Sales & Communications: Handled all customer communication, from lead generation at promo events to bookings and payment follow-up. Strategically assessed sales results and scouted new spaces to run promotions; negotiated conditions with the sales representatives of shopping centres, markets, festivals and more.

Project Coordinator

06-2011 - 09-2012 Project management: Coordinated an MBA class’s travel and project activities in Russia, India, USA and China. Accompanied a class of 26 students to India for three months, where they ran consulting projects with leading Indian companies in banking, health, moto and educational sectors. Organized a ten-day Boot Camp in Delhi and Mumbai as well as handled all the communication between clients and students, organized board meetings, regular weekly meetings and the final presentation to client. Led a blog while in India to be published on the school’s website. Created an 18-page brochure on projects in India. Event management: In a team of two people launched and managed the Entrepreneurs Club’s monthly meetings of 100+ guests, where prominent Russian entrepreneurs were invited to talk about their success stories. The event became the primary source of lead generation. Organized events for 1000+ people such as Graduation, 5th Anniversary Party. Sales & Marketing: Volunteered to provide support to the Sales and Marketing team in holding sales events, writing newsletters and texts for the website; mastered Salesforce platform.

Education & training

Unsw (The University Of New South Wales)

2014 - 2015 Sydney, FranceCommunity management

My soft skills

Communicating
Creative
Positive
Enterprising

Languages spoken

  • English

    Native language

  • Russian

    Native language

  • French

    Professional

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