Account Strategy Consultant
02-2017 - 03-2017 Community management • SEM:
- Search Engine Advertising (search, display)
- Social Media Advertising (CPM, CPC, OCPM)
• Mobile / Desktop Landing Pages, A/B Testing
• Conversation Rate Optimization
Alexis Lefranc
Branding, Digital Marketing & Creative enthusiast
31years • Paris
Summary
Creative professional experienced in digital Branding, Marketing strategy, BD & Project management. Skills in social medias, community management, content generation, CRM, SEM. Passion for Entertainment, Travel, Tech & Culture. Actively looking for a new career opportunity in entertainment companies and tech startups, I aspire to work in a fast-paced industry. My interests are primarily in BD, Branding, Project Management and Digital Marketing/Strategy. Settle for nothing but to thrive!
Skills
Experiences
Marketing Specialist & Brand Developer
09-2015 - 08-2016 Sales • Digital Marketing: inbound (on-page SEO), brand image, strategy
• Community Management: social media, blog, newsletter, content generation
• Business Development: SEM (search & display), customer acquisition, partnerships
• Project Management: web/blog development, user experience, graphic design
▶ Google referencing improved: JRE ranked in top 3 results
▶ Traffic rate increased by 12% (SEO & SEM initiatives)
▶ Contributed to expand expatriate client portfolio by 20%
▶ Customer acquisition increased by 15% (social media efforts)
Business Development Consultant
07-2015 - 08-2015 Sales Development of market entry strategy to drive significant improvements in the expansion plans of eBay within the next 2 years.
• Marketing research and Analysis
• Creation of a growth strategy plan
• Development of new business concepts in China
E-Marketing & Online Strategy Intern
04-2012 - 06-2012 Marketing Development of Dollaractif®, an e-commerce platform promoting healthy lifestyles, physical activity and healthy eating via incentive rewards based on customer insights:
• Analysis of statistics on trends in e-commerce
• Identification of target groups / Creation of critical databases
• Development of layout & user interface
• Close collaboration with IT developers & graphic designer
Education & training
Hult International Business School
2014 - 2015 Project / Product management , Community management , Marketing • TEDxShanghai - Photographer: Promoted & created the TEDx Talk “Expand your horizons”
• Coaching and Personal Development Club - Graphic designer: Promoted events to help students develop soft skills & self-confidence
Master of International Business
IDRAC Business School
2012 - 2013 Project / Product management , Corporate governance , Community management , Marketing , Accounting / Management control , Accounting / Management control , Sales Certificate of Brand & Business Development Manager
Dublin Business School
2012 - 2012 Project / Product management , Community management , Marketing Certificate in Sales & Management
IUT De Velizy, Antenne De Rambouillet
2010 - 2012 Marketing , Community management , Sales , Project / Product management , Logistics , Accounting / Management control
My soft skills
Languages spoken
French Native language English Native language Spanish Intermediate Chinese Basic
Extra-professional Experiences
Blogger (Photographer, writer)
Tea And The Gang 06-2016 - 06-2016
Scandinavian premium tea brand: wrote an article on my feeling about Shanghai to promote their brand and product with my pictures. ▶ www.teaandthegang.com/shanghai/
Blogger (Photographer, writer)
Disney And More 05-2016 - 05-2016
Famous Disney blog based in France: realized a photo report of the newly opened Shanghai Disney Resort during his pre-opening trial period. ▶ http://disneyandmore.blogspot.fr/2016/05/d-exclusive-shanghai-disneyland.html
Video editor
Harmony Shanghai 02-2016 - 02-2016
Dance community producing & performing artistic shows: edited a short video of “Firebird”(ballet composed by Igor Stravinsky) to fund “Camina Burana” ▶ www.harmony-shanghai.com/en/
Video editor
A&V Athletics 01-2016 - 12-2016
Agency specialized in athletes’ recruitment & consulting: created videos to help place European swimmers in US universities ▶ www.avathletics.com
My dreams
Visit all the south-east Asia countries
Open a branding consulting agency with my brother