Social & Search Insights Analyst

Job description

On any given day, 2.5 billion people use Unilever products to feel good, look good and get more out of life – Giving us a unique opportunity to build a brighter future. Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. With world- leading brands which include Dove, Rexona, Lipton, OMO and Streets to name a few.

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. We have a proud heritage in Australia since 1919 and a thriving, sustainable business today, so there's never been a better time to join us.

Job Purpose

The Social & Search Insights Analyst is a newly created role to work very closely with our CMI function to help inform marketing, brand & business strategies. This person sits within our Digital Hub using a wide range of analytical and social listening tools to provide quantitative & qualitative analysis and insights into what consumers are saying.

You will be focused on consumer trend and insights research for planning purposes as well as post digital campaign analysis. Driving better reach and engagement across Unilever's brands and categories – a key step in building meaningful relationships with Unilever's consumers.

You will be responsible for translating internal briefs into analytical projects building and testing basic queries on a variety of tools such as “Brandwatch”. Synthesising data and analysis into impactful, action-orientated reports for stakeholders that you are confident in presenting in an easy to understand style

Key Skills and Responsibilities:

· Work closely with Marketing to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions', working through potential hypotheses and recommendations)
· Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
· Building and testing basic queries on in-house social and search data tools
· Building and maintaining dashboards for internal customers using internal visualisation tools
· Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
· Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
· Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
· Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs – primary responsibility will involve a high degree of communication with a PDC Insight Planner, who will not be co-located

You

· Passion for the digital world and its implications for business
· Experience of understanding business questions and writing appropriate briefs
· Experience of social analytics or NLP tools
· Experience in an analytical role and providing insight and recommendation based on analysis
· Some data modelling or query building experience
· Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

Why Unilever?

At Unilever, we share one simple purpose: to make sustainable living commonplace. Through our household brands, which span Home Care, Personal Care, Refreshments and Food, we are creating a bright future for our business and our planet – and you can be part of it.

In joining Unilever, you will enjoy working in an agile workplace with excellent career development and staff benefits including best in class parental leave policy, product allowance and discounts, training and flexible working options.