Offers “Unilever”

Expires soon Unilever

Media Analyst-Latam

  • Buenos Aires, Argentina
  • Marketing

Job description

About the role

1. Lead the development and execution of world class media plans (across TV, print and digital)

• Challenge and Collaborate with Initiative, brand teams and other agency partners in the development and implementation of creative and innovative media communication plans that deliver against brand objective and goals that also factor in iterative learning on shorter than usual timeline.

• Active contributor to the Brand Planning Process (e.g. annual and on-going) to drive the strategy development based on the proper brief and inputs, idea assessment and execution of media plans/programs across the full funnel.

• Drive brands' digital agenda, encompassing data driven marketing and the development and roll-out of Unilever's digital road map and the articulation of that road map for individual brands.

• Ensure clear KPIs to maximize in market media shifts/changes/optimizations to deliver against aligned business goals.

2. Execution Powerhouse: Implement, iterate, and optimize media to support business goals. Develop best practices for media strategy, execution and required agency support. Strong partnership with media agency to deliver best-in-class resources, ways of working and associated tools to maximize performance.

• Demonstrate accountability for you and agency partner to drive campaign performance specific to role of media.

• Development and modification of proper briefing templates and process to agency, aligning to brand strategy and business goals.

• Steward and share media performance with key Unilever stakeholders and identify learning and trends that can be leveraged across broader Unilever portfolio

• Manage and cultivate relationships with key media partners to ensure Unilever is well positioned to remain ‘the' thought-leader in the media market place.

• Ensure accountable and transparent approach is fully leveraged while enabling speed

3. Drive the development and implementation of ROMI and Best Practice.

• Partner with Media Insights and other resources in the development and delivery of a research and analytics road map to aggressively drive efforts on ROMI and media optimization.

• Work with brands and agency teams in the development and implementation of appropriate planning guidelines that deliver against key brand objectives, learning and ROMI principals.

• Leverage best practices from in and outside the organization and insure they are reflected in ongoing channel planning and investment decisions.

4. Champion media capability building (nice to have)
• Channel learning into larger themes and challenges, with a point of view on solution, so we can shape the capabilities and talent needs to properly support the marketing function during this high pace of change.
• Drive the media capability building agenda across the media and marketing organization, with focus in the emerging space and digital partners.
• Partner with media agency and outside experts in the overarching curriculum development and action plans that bring capability building to life.
• Develop learning plan to support the best practice and learning required to pioneer for tomorrow inclusive of supporting Digital Disruption Roadmap and Data Driven Marketing programs.

What You'll Need To Succeed:

• Bachelor's Degree in Media, Communications, Marketing, Engeneering or Finance or relevant industry experience;
• Minimum of 2-4 years' experience in marketing-media-finance strategy (agency experience, account management, media role within another organization etc.)
• Nice to have experience working on media and digital deployment.
• Avid social media user who understands the difference between the platforms.
• Use of data to drive insights.
• Well versed in media: comms planning, strategic planning and execution.
• Positive and passionate attitude to inspire others, foster collaboration and gain trust.
• Ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Ability to multi-task, handle simultaneous tasks, excellent project management skills.
• A strong voice and point of view with interest in learning.
• Strong communication and presentation skills – ability to distill data and learning into easy to understand storytelling.

What We Can Offer You:
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Make every future a success.
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