Offers “Unilever”

Expires soon Unilever

Channel Category Development Manager _ Maputo

  • Maputo, Mozambique

Job description

MAIN JOB PURPOSE:

The Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.

JOB SUMMARY

· Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels

· Use and leverage account specific category and shopper insights

· Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)

· Integration of customer marketing plans with brand marketing plan and customer business planning

· Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan

· Work with the brand managers to deliver activation plan efficiency and effectiveness

· Communicate the customer's marketing and business strategy to the brand teams

· Develop strong relationships with Customers at marketing and activation level

· Customer and customers' Shopper input into Innovation program

· Manage total trade investments

· Consolidate field plans – customer input in S&OP

· Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation

· Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)

· Analyze the ROI of the marketing activities executed with the customer

· Channel and Customer thought

· Responsible for implementing SHEQ and Security policies and management systems relevant to the role.

KEY REQUIREMENTS

· Minimum 2 to 3 years relevant Customer Marketing experience

· 2 to 3 years Brand Building experience is ideal

· Customer Facing experience combined

with Brand Building experience is ideal

· Two to three years Account management experience is an advantage

Make every future a success.
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