Channel Category Development Manager _ Maputo
Maputo, Mozambique
Job description
MAIN JOB PURPOSE:
The Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
JOB SUMMARY
· Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
· Use and leverage account specific category and shopper insights
· Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
· Integration of customer marketing plans with brand marketing plan and customer business planning
· Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
· Work with the brand managers to deliver activation plan efficiency and effectiveness
· Communicate the customer's marketing and business strategy to the brand teams
· Develop strong relationships with Customers at marketing and activation level
· Customer and customers' Shopper input into Innovation program
· Manage total trade investments
· Consolidate field plans – customer input in S&OP
· Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
· Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
· Analyze the ROI of the marketing activities executed with the customer
· Channel and Customer thought
· Responsible for implementing SHEQ and Security policies and management systems relevant to the role.
KEY REQUIREMENTS
· Minimum 2 to 3 years relevant Customer Marketing experience
· 2 to 3 years Brand Building experience is ideal
· Customer Facing experience combined
with Brand Building experience is ideal
· Two to three years Account management experience is an advantage