Brand Executive – Marketing Activation

Job description

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, and that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow, and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life–giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you. 

We are looking to hire a resource in the Marketing Activation Team for the Home Care category based out of Mumbai HO.

JOB DESCRIPTION

The Marketing activations team handles all direct contact marketing programs in Rural as well as Urban. The team also handles static media deployment in Rural (wall Paintings, dealer boards, etc.) Apart from this, the team is the center of excellence for developing models to reach rural and urban consumers for market development.

The candidate sought for this role will report to the Marketing activations manager and will be part of a team that will handle all the above-mentioned projects. The primary roles and responsibilities will be:

1 . Planning for activities

·  Identifying Geographies: The candidate needs to use different data to identify opportunities and plan rural/urban programs across brands.
·  Brand Understanding: The candidate needs to understand the Brand Brief and work with them to identify and co-create the spiel/ demo for the activation.
·  Identifying Models of Operation: the candidate needs to understand and adapt the current models of operation to brand activities or develop new models as per the requirement of brands.
·  Costing: the candidate needs to liaise with the company finance department and the agencies that will implement the plans on the ground and close the costs for the activity bearing in mind the budgets in hand.

2. Setting up operations

·  Briefing agencies: The candidate needs to coordinate with agencies to set up on-ground operations for the activity on hand. The candidate needs to brief the agencies and lay clear-cut expectations on job deliveries.
·  Internal Processes: The candidate needs to gain familiarity with all the internal processes (raising purchase orders, clearing costs, etc.) to set up all operations.

3. Monitoring the activity

·  The candidate needs to work with different agencies to ensure that the activity is landed promptly.
·  The candidate needs to monitor the progress of the activity and ensure that the required deliverables are on track.
·  The candidate needs to actively resolve any issues which hamper the smooth running of the activities.

To summarize, the candidate will be the custodian of the projects he/she will be handling and will need to see the projects through right from ideation to implementation.

TRAITS SOUGHT

The candidate should be:

·  Proficient in stakeholder management
·  Proficient in EXCEL, POWERPOINT
·  Proficient in logical reasoning
·  Proficient in COMMUNICATION SKILLS