Brand Executive - Comfort

Job description

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

We are looking to hire a Brand Executive for Comfort based in Mumbai HO

Job Requirements:

Consumer understanding, brand awareness, General Trade and Modern Trade Channel understanding, network management, ability to analyze and make plans to completion, liaising with finance, supply chain, R&D, CD (Sales), and all other partner functions, liaising with creative agencies, independent thinking & owners’ mindset on the portfolio.

You should be proficiently versed with Nielsen, IMRB, and Chanakya and comfortable working with large data sets, have an appreciation for aesthetics when creating and deploying influencers and other POS creatives.

Here is what your day at Unilever would look like:

·  Develop an in-depth understanding of regional markets and consumers leading the communication within the laundry market.
·  Analyse internal and external data to identify state-wise issues/opportunities and action upon them.
·  Work with media teams and other stakeholders to deploy effective communication for Comfort across traditional.
·  Liaising with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving but not limited to pricing changes, new SKU launches, packaging changes, product changes, etc.
·  End-to-end influencer activations: from insight to briefing to landing activation on time in full. To track the effectiveness of activations and pivot accordingly.
·  Experiment with new-age media platforms and track output metrics on activations.
·  To create and maintain a consistent brand world across all activations and POS.

Key Skills & Requirement:

·  Master's degree in Marketing or Business Administration.
·  Experience working with creative agencies for briefing and creating content.
·  Analyzing media and experience working with media agencies for a robust media plan creation, deployment, and evaluation.
·  Excellent written and verbal communication skills in English
·  2+ years of experience in marketing
·  Strong Project Management skills.
·  Understands customers and shoppers.
·  Proficient with data analysis and storytelling via tools such as Excel & PPT.
·  Monitors progress identifies problems effectively & takes action to solve them efficiently.
·  Budget Management to estimate and plan for the future.